A brand evolution, not revolution

June 8, 2017

Janine Allen

In November, 2011, Anne and David started Kaiser Lachance at a kitchen table. As they checked off, in quick order, all the things they needed to launch their new firm, the brand was born – a vision articulated through the establishment of values, colour, font, tone, a logo, and tactically, a website.

Five and a half years later, so much has changed. KLC grew from two entrepreneurs to a team of them. We are a busy, vibrant firm with offices in Toronto and Montreal and partners across Canada and the globe. We have won and kept amazing, exciting, diverse clients. But we burst with pride at our success at attracting the top talent that drive our business each and every day.

These talented people and our clients have truly shaped our brand.

“Your brand is not what you say it is.  It is what they say it is.” – Marty Neumeier

As we grow, a brand evolution is taking place. An evolution takes place over time through the influence of multiple internal and external factors, whereas a revolution suggests a marked change from where you currently are – a single disruptive event.

We believe we do things differently, and our associates, clients and partners agree.

As the way we talk about ourselves evolves, the visual expression must also change.  Our new branding reflects our expanding capabilities, our personalities, and our relentless pursuit of excellence. Our new website is an important external tool to reflect our dynamic internal brand.

As one our successful clients once told me: “Don’t make changes when you’re behind. Make changes when you’re ahead.”

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