Canadian Marketing Association (CMA)

Thought Leadership in the Marketing Community


The CMA is the voice of the marketing profession in Canada, serving more than 400 corporate, not-for-profit, public and post-secondary members, including Canada’s most prestigious brands. CMA supports activities related to thought-leadership, professional development, consumer protection, and commercial success. They also act as the primary advocate for marketing with governments, regulators and other stakeholders.

The brief:

The CMA seeks to amplify the voice of the Canadian marketing community across key audience sectors, educating and advocating for its members.

The outcome:

K&P works as CMA’s communications agency of record to formalize meaningful and targeted thought leadership campaigns, leveraging the marketing expertise of CMA’s leadership team to generate content across communications channels and develop relationships with key media in Canada. K&P has helped contribute to the successful launches of many of CMA’s recent, ground-breaking initiatives including CMA NXT and the Chartered Marketer program. Two years into the partnership, CMA continues to increase its leadership profile with both industry and new business audiences and enhanced relationships with partners and members.