Senior Account Coordinator, Montreal
Manal is passionate about always finding new ways to combine qualitative and quantitative research, peppered with her creative insights to communicate in more efficient ways. Using her analytical and writing skills, she supports Kaiser & Partners clients across the tech, financial and lifestyle sectors.
Before joining K&P, Manal garnered experience in the media industry, interning at the national Moroccan press agency and several other news outlets. This experience allowed her to write and report on the news in multiple languages, such as French, English and Arabic. She also learned to work through tight deadlines. Manal has also worked for lifestyle clients, helping them build stronger brand identities through thorough market analysis to create visuals and promotional materials.
Manal recently completed her Masters’s degree (MSc.) in Organizational Communication at the University of Montreal. Her thesis focused on health communication and the way social media content created by health professionals is becoming a new form of health promotion. Her research also inspired her to develop a strong interest for social media campaigns, a skill that more and more clients are looking for in their public relations services.
Previously, Manal graduated from Al Akhawayn University in Morocco, with a Bachelor of Arts in Communication Studies with a concentration in media production and public relations, and a minor in English literature. She is fluent in French, Arabic, and English.
Work superpower: “Being an attentive listener.”
Non-Work superpower: “Making great lattes at home.”