Senior Account Manager
Shane leads and supports a diverse range of clients in thoughtful communication programs at Kaiser & Partners for business-to-business and business-to-consumer mandates.
He has planned and executed full-service PR strategies for broad and niche audiences to increase brand awareness, reputation and thought leadership while targeting the appropriate audiences for clients’ objectives.
Campaigns he has contributed to have been recognized by the Canadian Public Relations Society (CPRS) and International Association of Business Communicators (IABC)’s prestigious awards programs in the areas of investor relations, marketing communications, new product launches, media relations and writing, including multiple finalists for Best in Show at CPRS’ Toronto ceremonies.
He has also been an important part of supporting crisis communication situations, including crisis simulation trainings, holding statements and emails to major stakeholders.
Prior to joining Kaiser & Partners, Shane worked as the editor-in-chief of The Silhouette where he helped the publication receive a win at the Hamilton Independent Media Awards for Best Media Outlet in 2018 and was nominated for Best Journalist – Next Generation in 2017. He helped spearhead the paper’s reintroduction into the Canadian University Press and introduction into the National News Media Council while upholding the ethics, ideals and journalistic integrity promoted by both. He also worked at The Silhouette as an online editor, opinion editor and reporter.
Shane holds an Honours Bachelor of Arts in Economics from McMaster University, and completed the public relations and corporate communications post-graduate certificate program with honours at Centennial College where he won IABC Toronto’s Student of the Year award and received a Silver award for CPRS Toronto’s Student Communications Plan of the Year.
Work superpower: “Creating simple to understand communications from complex topics and ideas.”
Non-work superpower: “An approximate knowledge of many things.”