[{"id":10014,"date":"2023-04-06T18:38:23","date_gmt":"2023-04-06T22:38:23","guid":{"rendered":"https:\/\/kaiserpartners.com\/?page_id=10014"},"modified":"2024-04-16T22:20:30","modified_gmt":"2024-04-17T02:20:30","slug":"avast","status":"publish","type":"page","link":"https:\/\/kaiserpartners.com\/fr\/avast\/","title":{"rendered":"Avast"},"content":{"rendered":"

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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb150%\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin=\u00a0\u00bb||30px||false|false\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Lancement de V\u00e9rifiez.Moi <\/span><\/b>\u00a0<\/span><\/h2>\n

\u202f<\/span><\/b>\u00a0<\/span><\/p>\n

Introduction :<\/span><\/b>\u00a0<\/span><\/h2>\n

V\u00e9rifiez.Moi<\/span><\/a>, un service de v\u00e9rification d’identit\u00e9 num\u00e9rique, premier du genre et bas\u00e9 sur la <\/span>blockchain<\/span><\/i>, a \u00e9t\u00e9 lanc\u00e9 par Avast (qui op\u00e8re d\u00e9sormais sous le nom de Gen et \u00e9tait auparavant connu sous le nom de SecureKey Technologies) afin d\u2019aider \u00e0 r\u00e9duire les risques de partage excessif des donn\u00e9es et accro\u00eetre la confidentialit\u00e9 autour de la v\u00e9rification d’identit\u00e9. D\u00e9velopp\u00e9 en collaboration avec sept des principales institutions financi\u00e8res du Canada – BMO, CIBC, Desjardins, Banque Nationale, Banque Scotia, RBC et TD – ce nouveau r\u00e9seau a \u00e9t\u00e9 con\u00e7u pour aider les consommateurs \u00e0 v\u00e9rifier leur identit\u00e9 lorsqu’ils acc\u00e8dent \u00e0 des services en ligne avec plus de confidentialit\u00e9, de s\u00e9curit\u00e9 et de confiance.<\/span>\u00a0<\/span><\/p>\n

Le brief :<\/span><\/b>\u00a0<\/span><\/h2>\n

K&A a \u00e9t\u00e9 engag\u00e9e pour concevoir et lancer une campagne de relations m\u00e9dias nationale et bilingue afin de c\u00e9l\u00e9brer le lancement de V\u00e9rifiez.Moi.<\/span>\u00a0<\/span><\/p>\n

Les r\u00e9sultats :<\/span><\/b>\u00a0<\/span><\/h2>\n

Dans l’ensemble, la campagne a g\u00e9n\u00e9r\u00e9 112 275 734 impressions m\u00e9diatiques gr\u00e2ce \u00e0 la publication de 564 articles, en anglais, en fran\u00e7ais et dans plus de 10 autres langues, dans le monde entier – d\u00e9passant les objectifs initiaux de la campagne de 60 % et 464 %, respectivement. La couverture m\u00e9diatique s’est poursuivie dans les mois qui ont suivi le lancement, et K&A a continu\u00e9 \u00e0 d\u00e9velopper des mat\u00e9riaux de communications marketing et \u00e0 mener des actions de sensibilisation dans des m\u00e9dias sp\u00e9cialis\u00e9s afin de favoriser le recrutement de participants au r\u00e9seau.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Depuis le lancement, Avast a d\u00e9velopp\u00e9 une forte association avec la marque et a re\u00e7u un int\u00e9r\u00eat continu pour des commentaires suppl\u00e9mentaires sur le sujet, de nombreux m\u00e9dias, analystes, rapports de recherche et de l’industrie faisant r\u00e9f\u00e9rence \u00e0 V\u00e9rifiez.Moi comme un mod\u00e8le de premier plan pour la v\u00e9rification d’identit\u00e9.<\/span>\u00a0<\/span><\/p>\n

Le lancement a positionn\u00e9 V\u00e9rifiez.Moi comme le premier r\u00e9seau d’identit\u00e9 num\u00e9rique au Canada, tout en amplifiant le r\u00f4le d’Avast en tant que leader d’opinion fiable dans le secteur. Reconnaissant les r\u00e9sultats exceptionnels de la campagne, la Soci\u00e9t\u00e9 canadienne des relations publiques a octroy\u00e9 \u00e0 Avast et K&A les prix de Meilleure utilisation des relations avec les m\u00e9dias, Meilleures communications marketing et Meilleur lancement d’un nouveau produit ou service. Avast et K&A ont \u00e9galement \u00e9t\u00e9 nomm\u00e9es finalistes pour le prix de Meilleure campagne, projet, ou \u00e9quipe de l\u2019ann\u00e9e.<\/span><\/p>\n

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class=\"et_pb_section et_pb_section_0 et_pb_with_background et_pb_section_parallax et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_0\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_post_title et_pb_post_title_0 et_pb_bg_layout_light et_pb_text_align_left\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_title_container\">\n\t\t\t\t\t<h1 class=\"entry-title\"><\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_section et_pb_section_1 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_1 et_pb_equal_columns et_pb_gutters1\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2022\/07\/3.png\" alt=\"\" title=\"3\" srcset=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2022\/07\/3.png 500w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2022\/07\/3-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" class=\"wp-image-9079\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_column et_pb_column_2_3 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2><b><span data-contrast=\"none\">Corpay finalise sa vente \u00e0 Fleetcor<\/span><\/b><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/h2>\n<p> <\/p>\n<h2><span data-contrast=\"none\">Introduction :\u00a0<\/span><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Corpay (auparavant Cambridge Global Payments) est une cheffe de file en mati\u00e8re de services de paiements transfrontaliers et de solutions de couverture avec des bureaux situ\u00e9s en Am\u00e9rique du Nord, en Europe et en Australie.<\/span><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">Le brief :\u00a0<\/span><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Corpay, une soci\u00e9t\u00e9 priv\u00e9e, a fait un examen strat\u00e9gique avec l\u2019intention de se mettre en vente et, de ce fait, a retenu les services de K&A pour ses communications internes. L\u2019objectif \u00e9tait de s’assurer que les employ\u00e9s, les clients et les fournisseurs comprennent bien les avantages d\u2019une telle transaction.\u00a0<\/span><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<h2>Les r\u00e9sultats\u202f:<\/h2>\n<p><span data-contrast=\"auto\">Pour bien refl\u00e9ter le fait que cette transaction repr\u00e9sentait une strat\u00e9gie de sortie bien planifi\u00e9e et le communiquer aux parties prenantes, K&A a divis\u00e9 le projet en trois phases\u202f:<\/span><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"\uf0b7","469777815":"hybridMultilevel"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Phase 1 : pr\u00e9annonce \u2013 positionnement strat\u00e9gique<\/span><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"\uf0b7","469777815":"hybridMultilevel"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Phase\u202f2\u202f:\u202fjour de l’annonce\u202f\u2013\u202fcommunications ciblant les parties prenantes<\/span><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"\uf0b7","469777815":"hybridMultilevel"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Phase\u202f3\u202f: apr\u00e8s l\u2019annonce (cl\u00f4ture, processus d’int\u00e9gration)\u202f\u2013 fermer la boucle des communications<\/span><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">En fin de compte, K&A a r\u00e9ussi \u00e0 communiquer l\u2019importance de la transaction aux yeux des parties prenantes, ce qui a permis une int\u00e9gration fluide et a g\u00e9n\u00e9r\u00e9 une collaboration solide et coh\u00e9rente avec la soci\u00e9t\u00e9.<\/span><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_0 et_pb_bg_layout_light\" href=\"https:\/\/kaiserpartners.com\/fr\/realisations\/\" data-icon=\"$\">Voir plus d\u2019\u00e9tudes de cas<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corpay finalise sa vente \u00e0 Fleetcor\u00a0   Introduction :\u00a0\u00a0 Corpay (auparavant Cambridge Global Payments) est une cheffe de file en mati\u00e8re de services de paiements transfrontaliers et de solutions de couverture avec des bureaux situ\u00e9s en Am\u00e9rique du Nord, en Europe et en Australie.\u00a0 Le brief :\u00a0\u00a0 Corpay, une soci\u00e9t\u00e9 priv\u00e9e, a fait un examen […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9994","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corpay - Kaiser & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaiserpartners.com\/corpay\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corpay - Kaiser & Partners\" \/>\n<meta property=\"og:description\" content=\"Corpay finalise sa vente \u00e0 Fleetcor\u00a0   Introduction :\u00a0\u00a0 Corpay 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Am\u00e9rique du Nord, en Europe et en Australie.\u00a0 Le brief :\u00a0\u00a0 Corpay, une soci\u00e9t\u00e9 priv\u00e9e, a fait un examen […]","og_url":"https:\/\/kaiserpartners.com\/corpay\/","og_site_name":"Kaiser & Partners","article_modified_time":"2024-04-17T02:21:25+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kaiserpartners.com\/corpay\/","url":"https:\/\/kaiserpartners.com\/corpay\/","name":"Corpay - Kaiser & 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d’actifs Picton Mahoney"},"content":{"rendered":"<p><div class=\"et_pb_section et_pb_section_2 et_pb_with_background et_pb_section_parallax et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_2\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_post_title et_pb_post_title_1 et_pb_bg_layout_light et_pb_text_align_left\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_title_container\">\n\t\t\t\t\t<h1 class=\"entry-title\">Gestion d’actifs Picton Mahoney<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_section et_pb_section_3 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_3 et_pb_equal_columns et_pb_gutters1\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_pb_image et_pb_image_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"295\" src=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2023\/04\/Logo-Picton-etudes-de-cas.png\" alt=\"\" title=\"Logo Picton \u00e9tudes de cas\" srcset=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2023\/04\/Logo-Picton-etudes-de-cas.png 295w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2023\/04\/Logo-Picton-etudes-de-cas-150x150.png 150w\" sizes=\"(max-width: 295px) 100vw, 295px\" class=\"wp-image-9983\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_column et_pb_column_2_3 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2><b><span data-contrast=\"auto\">Sensibilisation des conseillers via une communication cibl\u00e9e<\/span><\/b><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/h2>\n<p> <\/p>\n<h2><b><span data-contrast=\"auto\">Introduction\u202f:<\/span><\/b><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Gestion d\u2019actifs Picton Mahoney\u202f(Picton) est une firme de gestion d\u2019actifs et le principal fournisseur de fonds alternatifs au pays, qui comptabilise pr\u00e8s de 10 milliards de dollars d\u2019actifs sous gestion. Fond\u00e9e en 2004, la firme offre une suite compl\u00e8te de solutions d\u2019investissement uniques calibr\u00e9es pour r\u00e9pondre aux besoins individuels en mati\u00e8re de risques et de rendement pour les investisseurs institutionnels et les particuliers et les investisseurs de haut rang \u00e0 travers le pays. Pionni\u00e8re en ce qui concerne les strat\u00e9gies de couverture, la firme adopte une approche disciplin\u00e9e et dynamique dans son processus d\u2019investissement afin d\u2019aider les investisseurs \u00e0 construire des portefeuilles plus solides.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Le brief :<\/span><\/b><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\u00c9tant donn\u00e9 que la plupart de leurs produits ne peuvent \u00eatre vendus que par l’interm\u00e9diaire de conseillers financiers, Picton a fait appel \u00e0 K&A pour son expertise en communication financi\u00e8re afin de mettre en \u0153uvre une campagne cibl\u00e9e \u00e0 fort impact, destin\u00e9e \u00e0 la communaut\u00e9 des conseillers au pays. La firme a \u00e9galement cherch\u00e9 \u00e0 am\u00e9liorer la r\u00e9putation de ses porte-parole, \u00e0 renforcer la perception de la valeur que les fonds alternatifs apportent aux portefeuilles des investisseurs et \u00e0 augmenter la couverture m\u00e9diatique annuelle.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Afin de renforcer l’association de marque, de b\u00e2tir le profil de la firme et de renforcer sa position en tant que source de commentaires sur le march\u00e9 fiables et destin\u00e9s aux conseillers, K&A a \u00e9labor\u00e9 une strat\u00e9gie de relations m\u00e9dias nationale, bilingue et proactive, con\u00e7ue pour maximiser l’impact sur l\u2019audience principale de Picton : les conseillers financiers.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Les r\u00e9sultats\u202f:<\/span><\/b><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">La campagne 2020 a permis d’obtenir 473 mentions au travers des m\u00e9dias nationaux et r\u00e9gionaux imprim\u00e9s, en ligne, radio et t\u00e9l\u00e9,\u00a0d\u00e9passant ainsi l’objectif initial de 84 % et augmentant la couverture m\u00e9diatique de 1 727 % comparativement \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">K&A a \u00e9galement obtenu 47 articles dans des publications ax\u00e9es sur les conseillers, soit une moyenne de 3,9 articles par mois : 30 % de plus que son objectif initial.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Le succ\u00e8s de la campagne a \u00e9t\u00e9 reconnu par la Soci\u00e9t\u00e9 canadienne des relations publiques (SCRP) lors de sa c\u00e9r\u00e9monie de remise des prix <\/span><i><span data-contrast=\"auto\">\u00ab\u202fAchieving Communications Excellence (ACE)\u202f\u00bb<\/span><\/i><span data-contrast=\"auto\"> (R\u00e9ussir l\u2019excellence en communications, en fran\u00e7ais) dans les cat\u00e9gories suivantes :<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Campagne de l’ann\u00e9e en relations avec les investisseurs\/relations financi\u00e8res<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":0,"335559740":259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"\uf0b7","469777815":"hybridMultilevel"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Or – Sensibilisation des conseillers<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Meilleure utilisation des relations m\u00e9diatiques, (moins de 50 000 $)<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":0,"335559740":259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"\uf0b7","469777815":"hybridMultilevel"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Argent – Campagne de sensibilisation \u00e0 la marque<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Meilleure campagne de l’ann\u00e9e<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":0,"335559740":259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"\uf0b7","469777815":"hybridMultilevel"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Finaliste – Sensibilisation des conseillers<\/span><span data-ccp-props=\"{"201341983":0,"335551550":6,"335551620":6,"335559739":160,"335559740":259}\">\u00a0<\/span><\/li>\n<\/ul><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_1 et_pb_bg_layout_light\" href=\"https:\/\/kaiserpartners.com\/fr\/realisations\/\" data-icon=\"$\">Voir plus d\u2019\u00e9tudes de cas<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sensibilisation des conseillers via une communication cibl\u00e9e\u00a0   Introduction\u202f:\u00a0 Gestion d\u2019actifs Picton Mahoney\u202f(Picton) est une firme de gestion d\u2019actifs et le principal fournisseur de fonds alternatifs au pays, qui comptabilise pr\u00e8s de 10 milliards de dollars d\u2019actifs sous gestion. Fond\u00e9e en 2004, la firme offre une suite compl\u00e8te de solutions d\u2019investissement uniques calibr\u00e9es pour r\u00e9pondre […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9987","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gestion d'actifs Picton Mahoney - Kaiser & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaiserpartners.com\/fr\/picton\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion d'actifs Picton Mahoney - Kaiser & Partners\" \/>\n<meta property=\"og:description\" content=\"Sensibilisation des conseillers via une communication cibl\u00e9e\u00a0   Introduction\u202f:\u00a0 Gestion d\u2019actifs Picton Mahoney\u202f(Picton) est une firme de gestion d\u2019actifs et le principal fournisseur de fonds alternatifs au pays, qui comptabilise pr\u00e8s de 10 milliards de dollars d\u2019actifs sous gestion. 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Fond\u00e9e en 2004, la firme offre une suite compl\u00e8te de solutions d\u2019investissement uniques calibr\u00e9es pour r\u00e9pondre […]","og_url":"https:\/\/kaiserpartners.com\/fr\/picton\/","og_site_name":"Kaiser & Partners","article_modified_time":"2024-04-17T02:23:19+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kaiserpartners.com\/fr\/picton\/","url":"https:\/\/kaiserpartners.com\/fr\/picton\/","name":"Gestion d'actifs Picton Mahoney - Kaiser & 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Sant\u00e9"},"content":{"rendered":"<p><div class=\"et_pb_section et_pb_section_4 et_pb_with_background et_pb_section_parallax et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_4\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_post_title et_pb_post_title_2 et_pb_bg_layout_light et_pb_text_align_left\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_title_container\">\n\t\t\t\t\t<h1 class=\"entry-title\">TELUS Sant\u00e9<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_section et_pb_section_5 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_5 et_pb_equal_columns et_pb_gutters1\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_pb_image et_pb_image_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2023\/02\/Untitled-design-5.png\" alt=\"\" title=\"Logo ADP \u00e9tudes de cas\" srcset=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2023\/02\/Untitled-design-5.png 1080w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2023\/02\/Untitled-design-5-980x980.png 980w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2023\/02\/Untitled-design-5-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-9769\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_column et_pb_column_2_3 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 aria-level=\"2\"><b><i><span data-contrast=\"none\">Leadership \u00e9clair\u00e9 dans les ressources humaines<\/span><\/i><\/b><span data-ccp-props=\"{"134245418":true,"134245529":true,"201341983":0,"335559738":40,"335559739":0,"335559740":259}\">\u00a0<\/span><\/h2>\n<p aria-level=\"2\"><span data-ccp-props=\"{"134245418":true,"134245529":true,"201341983":0,"335559738":40,"335559739":0,"335559740":259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Introduction : <\/span><\/b><span data-ccp-props=\"{"134245418":true,"134245529":true,"201341983":0,"335559738":40,"335559739":0,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">TELUS Sant\u00e9 (auparavant Solutions Mieux-\u00eatre LifeWorks)\u00a0est un fournisseur de services de ressources humaines ax\u00e9s sur la technologie qui offre une approche int\u00e9gr\u00e9e du bien-\u00eatre des employ\u00e9s, gr\u00e2ce \u00e0 sa plateforme infonuagique. L\u2019entreprise fournit des solutions de classe mondiale \u00e0 ses clients pour favoriser le bien-\u00eatre mental, physique, social et financier de leurs employ\u00e9s, avec des services couvrant l\u2019aide aux employ\u00e9s et \u00e0 leur famille, la sant\u00e9 et le bien-\u00eatre, la reconnaissance, l\u2019administration des pensions et des avantages sociaux, la consultation en mati\u00e8re de retraite, l\u2019actuariat et les services d\u2019investissement.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Le brief : <\/span><\/b><span data-ccp-props=\"{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":40,"335559739":0,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Afin de continuer \u00e0 renforcer sa position d\u2019expert en ce qui a trait aux questions de bien-\u00eatre total, de sant\u00e9 mentale et de services num\u00e9riques en sant\u00e9 mentale, TELUS Sant\u00e9\u00a0publie chaque ann\u00e9e de nombreux rapports qui explorent les tendances touchant le milieu de travail et la sant\u00e9 mentale.\u00a0Parmi ses campagnes les plus renomm\u00e9es, citons\u00a0<\/span><b><i><span data-contrast=\"none\">R\u00e9seau Employeur<\/span><\/i><\/b><span data-contrast=\"none\">, une enqu\u00eate annuelle lanc\u00e9e en 2015 et une s\u00e9rie d\u2019\u00e9v\u00e9nements pancanadiens ax\u00e9s sur les tendances en mati\u00e8re de bien-\u00eatre au travail,\u00a0ainsi que son\u00a0<\/span><b><i><span data-contrast=\"none\">enqu\u00eate sur les pr\u00e9visions salariales<\/span><\/i><\/b><span data-contrast=\"none\">\u00a0(anciennement connue sous le nom de Tendances en mati\u00e8re de ressources humaines),\u00a0qui fournit des donn\u00e9es et des aper\u00e7us sur les augmentations salariales pr\u00e9vues pour l\u2019ann\u00e9e suivante.\u00a0L\u2019<\/span><b><i><span data-contrast=\"none\">Indice de sant\u00e9\u00a0mentale<\/span><\/i><\/b><b><i><span data-contrast=\"none\">MC<\/span><\/i><\/b><b><i><span data-contrast=\"none\">\u00a0<\/span><\/i><\/b><span data-contrast=\"none\">mensuel qui mesure le score de sant\u00e9 mentale des individus au Canada, aux \u00c9tats-Unis, au Royaume-Uni et en Australie, a \u00e9galement \u00e9t\u00e9 lanc\u00e9 en 2020, alors que la pand\u00e9mie de la COVID-19 \u00e9clatait partout dans le monde, et dont les donn\u00e9es collect\u00e9es sont compar\u00e9es aux donn\u00e9es de r\u00e9f\u00e9rence recueillies en 2017, 2018 et 2019.\u00a0<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Les r\u00e9sultats de chaque campagne sont publi\u00e9s dans des communiqu\u00e9s de presse d\u00e9taill\u00e9s distribu\u00e9s aux m\u00e9dias dans tout le pays, dans le but de susciter un d\u00e9bat et un int\u00e9r\u00eat m\u00e9diatique autour du travail de l’entreprise et de son expertise en mati\u00e8re de tendances au travail et de sant\u00e9 mentale.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Les r\u00e9sultats :\u202f<\/span><\/b><span data-ccp-props=\"{"134245418":true,"134245529":true,"201341983":0,"335559738":40,"335559739":0,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Depuis leur premier lancement, les trois enqu\u00eates ont re\u00e7u une couverture m\u00e9diatique importante \u00e0 travers le pays, qui ne cesse de cro\u00eetre chaque ann\u00e9e. En 2020,\u00a0<\/span><b><span data-contrast=\"none\">R\u00e9seau Employeur<\/span><\/b><span data-contrast=\"none\">\u00a0a obtenu 282 mentions \u00e0 la fois dans la presse \u00e9crite, en ligne, \u00e0 la radio et \u00e0 la t\u00e9l\u00e9vision, dans des m\u00e9dias grand public et sp\u00e9cialis\u00e9s de premier plan.\u00a0La plus r\u00e9cente <\/span><b><span data-contrast=\"none\">enqu\u00eate sur les pr\u00e9visions salariales<\/span><\/b><span data-contrast=\"none\">, lanc\u00e9e en septembre 2021, a suscit\u00e9 un int\u00e9r\u00eat m\u00e9diatique consid\u00e9rable, obtenant 384 mentions dans les m\u00e9dias \u00e0 travers le pays. <\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">L’<\/span><b><span data-contrast=\"auto\">Indice de sant\u00e9 mentale<\/span><\/b><b><span data-contrast=\"auto\">MC<\/span><\/b><span data-contrast=\"auto\"> a suscit\u00e9 un int\u00e9r\u00eat consid\u00e9rable depuis son lancement initial en avril 2020. Entre avril 2020 et d\u00e9cembre 2022, l’indice de sant\u00e9 mentale a obtenu 5 709 mentions\u00a0dans la presse \u00e9crite, web, t\u00e9l\u00e9 et radio partout au Canada, \u00e0 la fois dans les m\u00e9dias principaux et dans les m\u00e9dias sp\u00e9cialis\u00e9s. Cela a donn\u00e9 lieu \u00e0 plus de 299 millions d’impressions m\u00e9diatiques et \u00e0 289 entrevues avec huit porte-parole (en anglais et en fran\u00e7ais), d\u00e9passant ainsi l’objectif initial de 637 %.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_2_wrapper et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_2 et_pb_bg_layout_light\" href=\"https:\/\/kaiserpartners.com\/fr\/realisations\/\" data-icon=\"$\">Voir plus d\u2019\u00e9tudes de cas<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leadership \u00e9clair\u00e9 dans les ressources humaines\u00a0 \u00a0 Introduction : \u00a0 TELUS Sant\u00e9 (auparavant Solutions Mieux-\u00eatre LifeWorks)\u00a0est un fournisseur de services de ressources humaines ax\u00e9s sur la technologie qui offre une approche int\u00e9gr\u00e9e du bien-\u00eatre des employ\u00e9s, gr\u00e2ce \u00e0 sa plateforme infonuagique. L\u2019entreprise fournit des solutions de classe mondiale \u00e0 ses clients pour favoriser le bien-\u00eatre […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9977","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TELUS Sant\u00e9 - Kaiser & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaiserpartners.com\/fr\/telus-sante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TELUS Sant\u00e9 - Kaiser & Partners\" \/>\n<meta property=\"og:description\" content=\"Leadership \u00e9clair\u00e9 dans les ressources humaines\u00a0 \u00a0 Introduction : \u00a0 TELUS Sant\u00e9 (auparavant Solutions Mieux-\u00eatre LifeWorks)\u00a0est un fournisseur de services de ressources humaines ax\u00e9s sur la technologie qui offre une approche int\u00e9gr\u00e9e du bien-\u00eatre des employ\u00e9s, gr\u00e2ce \u00e0 sa plateforme infonuagique. 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L\u2019entreprise fournit des solutions de classe mondiale \u00e0 ses clients pour favoriser le bien-\u00eatre […]","og_url":"https:\/\/kaiserpartners.com\/fr\/telus-sante\/","og_site_name":"Kaiser & Partners","article_modified_time":"2024-04-17T02:30:54+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kaiserpartners.com\/fr\/telus-sante\/","url":"https:\/\/kaiserpartners.com\/fr\/telus-sante\/","name":"TELUS Sant\u00e9 - Kaiser & 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at Home"},"content":{"rendered":"<p><div class=\"et_pb_section et_pb_section_6 et_pb_with_background et_pb_section_parallax et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_6\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_post_title et_pb_post_title_3 et_pb_bg_layout_light et_pb_text_align_left\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_title_container\">\n\t\t\t\t\t<h1 class=\"entry-title\">Right at Home<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_section et_pb_section_7 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_7 et_pb_equal_columns et_pb_gutters1\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_pb_image et_pb_image_3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"298\" src=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2023\/04\/Untitled-design-1.png\" alt=\"\" title=\"Untitled design (1)\" class=\"wp-image-9936\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_column et_pb_column_2_3 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 aria-level=\"2\"><b><i><span data-contrast=\"none\">Accro\u00eetre la notori\u00e9t\u00e9 de Right at Home Realty au Canada\u00a0<\/span><\/i><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":40,"335559739":0,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-ccp-props=\"{"201341983":0,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Introduction :<\/span><\/b><span data-ccp-props=\"{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":40,"335559739":0,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.rightathomerealty.com\/\"><span data-contrast=\"none\">Right At Home Realty<\/span><\/a><span data-contrast=\"none\">, une soci\u00e9t\u00e9 RealServus, est le plus grand courtier immobilier ind\u00e9pendant du Canada. Fond\u00e9e en 2004, Right at Home est une soci\u00e9t\u00e9 de courtage de\u00a0services premiums complets qui soutiennent les agents immobiliers et leurs clients gr\u00e2ce \u00e0 des savoir-faire, une exp\u00e9rience, une technologie et une connaissance du march\u00e9 qui sont \u00e0 la pointe de l’industrie. Elle offre \u00e9galement aux consommateurs une gamme compl\u00e8te de services immobiliers de qualit\u00e9 sup\u00e9rieure pour les guider vers les r\u00e9sultats d\u00e9sir\u00e9s dans le march\u00e9 d’aujourd’hui. Elle est une force dominante en Ontario, couvrant 12 r\u00e9gions\u00a0de la province et forte d\u2019un r\u00e9seau de plus de 5 900<\/span><i><span data-contrast=\"none\"> Realtors<\/span><\/i><span data-contrast=\"none\">\u00ae hautement qualifi\u00e9s et exp\u00e9riment\u00e9s. Selon le mod\u00e8le \u00e9prouv\u00e9 de la compagnie, les agents immobiliers de Right at Home conservent 100 % de leurs commissions, offrant ainsi au secteur une alternative tr\u00e8s favorable aux mod\u00e8les d’affaires d\u00e9pass\u00e9s.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Le brief :<\/span><\/b><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">K&A a \u00e9t\u00e9 charg\u00e9 d\u2019obtenir une couverture m\u00e9diatique et de faire conna\u00eetre Right at Home Realty au fur et \u00e0 mesure de sa croissance, en \u00e9tablissant le pr\u00e9sident John Lusink comme un <\/span><i><span data-contrast=\"none\">leader <\/span><\/i><span data-contrast=\"none\">\u00e9clair\u00e9 digne de confiance aupr\u00e8s des m\u00e9dias canadiens.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Les r\u00e9sultats :<\/span><\/b><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Depuis que K&A a \u00e9t\u00e9 recrut\u00e9 par Right at Home Realty, nous avons obtenu une couverture m\u00e9diatique continue et pertinente comprenant des entrevues avec John Lusink ainsi qu’avec des experts r\u00e9gionaux. Les efforts de K&A ont permis \u00e0 la marque de s’exprimer en continu dans des m\u00e9dias cl\u00e9s tels que le Toronto Star, Globe and Mail, CTV News Toronto, CP24, BNN Bloomberg, 680 News et 640 News.\u00a0<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Afin d’obtenir des informations uniques sur le secteur qui puissent mettre en valeur les connaissances approfondies fournies par Right at Home Realty, K&A a demand\u00e9 \u00e0 Maru\/Blue de r\u00e9aliser des enqu\u00eates sur des sujets pertinents ayant un impact sur le march\u00e9 immobilier du point de vue des agents et des acheteurs avant, pendant et apr\u00e8s l’apog\u00e9e de la pand\u00e9mie de la COVID-19 au Canada. Les principales donn\u00e9es recueillies ont \u00e9t\u00e9 exploit\u00e9es dans le cadre des relations avec les m\u00e9dias afin d’obtenir des entrevues avec des porte-parole et une couverture m\u00e9diatique suppl\u00e9mentaires. K&A continue de faire \u00e9voluer l’enqu\u00eate avec l’\u00e9quipe de Right at Home pour s’assurer qu’elle prenne le pouls de l’industrie de l’immobilier r\u00e9sidentiel au Canada.\u00a0<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Depuis le d\u00e9but de l’enqu\u00eate, la couverture m\u00e9diatique totale a augment\u00e9 de 32 % d’une ann\u00e9e sur l’autre, ce qui a donn\u00e9 lieu \u00e0 un total de 188 mentions uniques et 48,9 millions d’impressions dans les m\u00e9dias imprim\u00e9s, web, radio et t\u00e9l\u00e9.\u00a0\u00a0<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Gr\u00e2ce aux efforts continus de K&A avec Right at Home Realty, la compagnie de courtage est devenue une voix bien \u00e9tablie et un leader \u00e9clair\u00e9 dans les m\u00e9dias canadiens, et elle b\u00e9n\u00e9ficie de la confiance des nouveaux agents potentiels, des acheteurs et des vendeurs \u00e0 la recherche d’une compagnie de courtage digne de confiance.\u00a0<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_3_wrapper et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_3 et_pb_bg_layout_light\" href=\"https:\/\/kaiserpartners.com\/fr\/realisations\/\" data-icon=\"$\">Voir plus d\u2019\u00e9tudes de cas<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accro\u00eetre la notori\u00e9t\u00e9 de Right at Home Realty au Canada\u00a0\u00a0\u00a0 \u00a0 Introduction :\u00a0 Right At Home Realty, une soci\u00e9t\u00e9 RealServus, est le plus grand courtier immobilier ind\u00e9pendant du Canada. Fond\u00e9e en 2004, Right at Home est une soci\u00e9t\u00e9 de courtage de\u00a0services premiums complets qui soutiennent les agents immobiliers et leurs clients gr\u00e2ce \u00e0 des savoir-faire, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9967","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Right at Home - Kaiser & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaiserpartners.com\/right-at-home\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Right at Home - Kaiser & Partners\" \/>\n<meta property=\"og:description\" content=\"Accro\u00eetre la notori\u00e9t\u00e9 de Right at Home Realty au Canada\u00a0\u00a0\u00a0 \u00a0 Introduction :\u00a0 Right At Home Realty, une soci\u00e9t\u00e9 RealServus, est le plus grand courtier immobilier ind\u00e9pendant du Canada. Fond\u00e9e en 2004, Right at Home est une soci\u00e9t\u00e9 de courtage de\u00a0services premiums complets qui soutiennent les agents immobiliers et leurs clients gr\u00e2ce \u00e0 des savoir-faire, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kaiserpartners.com\/right-at-home\/\" \/>\n<meta property=\"og:site_name\" content=\"Kaiser & Partners\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T02:26:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kaiserpartners.com\/right-at-home\/\",\"url\":\"https:\/\/kaiserpartners.com\/right-at-home\/\",\"name\":\"Right at Home - Kaiser & Partners\",\"isPartOf\":{\"@id\":\"https:\/\/kaiserpartners.com\/#website\"},\"datePublished\":\"2023-04-06T21:38:52+00:00\",\"dateModified\":\"2024-04-17T02:26:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/kaiserpartners.com\/right-at-home\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kaiserpartners.com\/right-at-home\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kaiserpartners.com\/right-at-home\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kaiserpartners.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Right at Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kaiserpartners.com\/#website\",\"url\":\"https:\/\/kaiserpartners.com\/\",\"name\":\"Kaiser & Partners\",\"description\":\"We are now Kaiser & Partners.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kaiserpartners.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Right at Home - Kaiser & Partners","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kaiserpartners.com\/right-at-home\/","og_locale":"fr_FR","og_type":"article","og_title":"Right at Home - Kaiser & Partners","og_description":"Accro\u00eetre la notori\u00e9t\u00e9 de Right at Home Realty au Canada\u00a0\u00a0\u00a0 \u00a0 Introduction :\u00a0 Right At Home Realty, une soci\u00e9t\u00e9 RealServus, est le plus grand courtier immobilier ind\u00e9pendant du Canada. Fond\u00e9e en 2004, Right at Home est une soci\u00e9t\u00e9 de courtage de\u00a0services premiums complets qui soutiennent les agents immobiliers et leurs clients gr\u00e2ce \u00e0 des savoir-faire, […]","og_url":"https:\/\/kaiserpartners.com\/right-at-home\/","og_site_name":"Kaiser & Partners","article_modified_time":"2024-04-17T02:26:25+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kaiserpartners.com\/right-at-home\/","url":"https:\/\/kaiserpartners.com\/right-at-home\/","name":"Right at Home - Kaiser & 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Investments"},"content":{"rendered":"<p><div class=\"et_pb_section et_pb_section_8 et_pb_with_background et_pb_section_parallax et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_8\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_12 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_post_title et_pb_post_title_4 et_pb_bg_layout_light et_pb_text_align_left\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_title_container\">\n\t\t\t\t\t<h1 class=\"entry-title\">Purpose Investments<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_section et_pb_section_9 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_9 et_pb_equal_columns et_pb_gutters1\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_13 et_pb_css_mix_blend_mode_passthrough\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_pb_image et_pb_image_4\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1043\" height=\"1043\" src=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-11.png\" alt=\"\" title=\"logos-colour-11\" srcset=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-11.png 1043w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-11-980x980.png 980w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-11-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1043px, 100vw\" class=\"wp-image-5016\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_column et_pb_column_2_3 et_pb_column_14 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><div>\n<h2><span style=\"color: #e0594a;\">Informer les investisseurs<\/span><\/h2>\n<h2><\/h2>\n<\/div>\n<div>\n<h2 class=\"p1\"><strong><span lang=\"EN-US\">Pr\u00e9sentation<\/span><\/strong><span class=\"s1\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\"><span lang=\"EN-US\">Purpose Investments Inc. (Purpose) est une soci\u00e9t\u00e9 de gestion d\u2019investissements canadienne qui offre une vaste gamme de produits \u00e0 des investisseurs d\u00e9butants comme exp\u00e9riment\u00e9s. Cette soci\u00e9t\u00e9 fond\u00e9e en\u00a02013 \u00e9tait la vision de Som\u00a0Seif, v\u00e9t\u00e9ran de l\u2019industrie des placements\u00a0: son objectif visait \u00e0 mettre tous les investisseurs sur le m\u00eame pied d\u2019\u00e9galit\u00e9 en cr\u00e9ant des produits de placement \u00e0 prix raisonnables.<\/span><\/span><\/p>\n<h2 class=\"p1\"><strong><span lang=\"EN-US\">Le mandat<\/span><\/strong><span class=\"s1\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\"><span lang=\"EN-US\">Purpose a r\u00e9serv\u00e9 les services de Kaiser et Associ\u00e9s. pour que nous d\u00e9veloppions une strat\u00e9gie \u00e0 deux volets, con\u00e7ue pour informer les gens et les investisseurs sur les nouveaux produits de la soci\u00e9t\u00e9 et sa structure de cat\u00e9gorie unique.<\/span><\/span><\/p>\n<h2 class=\"p1\"><strong><span lang=\"EN-US\">Le r\u00e9sultat<\/span><\/strong><span class=\"s1\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/h2>\n<p class=\"p1\"><span data-contrast=\"none\">K&<\/span><span data-contrast=\"none\">A<\/span><span data-contrast=\"none\">\u00a0a pr\u00e9conis\u00e9 une approche\u00a0<\/span><span data-contrast=\"none\">\u00ab\u202fascendante\u202f\u00bb et \u00ab\u202fdescendante\u202f\u00bb<\/span><span data-contrast=\"none\">afin de\u00a0<\/span><span data-contrast=\"none\">rejoindre une large base d\u2019investisseurs. La r\u00e9putation et la cr\u00e9dibilit\u00e9 de M.\u202fSeif, un pionnier dans l\u2019industrie de l\u2019investissement, a ouvert des portes \u00e0 des relations fortes avec les m\u00e9dias et les intervenants. K&<\/span><span data-contrast=\"none\">A<\/span><span data-contrast=\"none\">\u00a0a\u00a0<\/span><span data-contrast=\"none\">organis\u00e9 une tourn\u00e9e<\/span><span data-contrast=\"none\">\u00a0d\u2019un bout \u00e0 l\u2019autre du pays visant \u00e0 \u00e9duquer la population\u00a0<\/span><span data-contrast=\"none\">et a diffus\u00e9<\/span><span data-contrast=\"none\">\u00a0des communiqu\u00e9s\u00a0<\/span><span data-contrast=\"none\">ciblant les<\/span><span data-contrast=\"none\">\u00a0investisseurs<\/span><span data-contrast=\"none\">\u00a0mais<\/span><span data-contrast=\"none\">\u00a0dans un langage simple<\/span><span data-contrast=\"none\">\u00a0et<\/span><span data-contrast=\"none\">\u00a0accessible \u00e0 tous les Canadiens. La notori\u00e9t\u00e9 de la marque de\u00a0<\/span><span data-contrast=\"none\">Purpose<\/span><span data-contrast=\"none\">s\u2019en est retrouv\u00e9 accrue<\/span><span data-contrast=\"none\">;\u00a0<\/span><span data-contrast=\"none\">Purpose<\/span><span data-contrast=\"none\">\u00a0est ainsi devenu un acteur cr\u00e9dible au sein de la communaut\u00e9 des investisseurs. La couverture s\u2019est \u00e9tendue sur les plans national et r\u00e9gional, en<\/span><span data-contrast=\"none\">ligne, \u00e0 la radio et aupr\u00e8s des t\u00e9l\u00e9diffuseurs, et a fait cro\u00eetre les actifs de l\u2019entreprise.<\/span><\/p>\n<\/div>\n<div><\/div><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_4_wrapper et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_4 et_pb_bg_layout_light\" href=\"https:\/\/kaiserpartners.com\/fr\/realisations\/\" data-icon=\"$\">Voir plus d\u2019\u00e9tudes de cas<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Informer les investisseurs Pr\u00e9sentation\u00a0 Purpose Investments Inc. (Purpose) est une soci\u00e9t\u00e9 de gestion d\u2019investissements canadienne qui offre une vaste gamme de produits \u00e0 des investisseurs d\u00e9butants comme exp\u00e9riment\u00e9s. Cette soci\u00e9t\u00e9 fond\u00e9e en\u00a02013 \u00e9tait la vision de Som\u00a0Seif, v\u00e9t\u00e9ran de l\u2019industrie des placements\u00a0: son objectif visait \u00e0 mettre tous les investisseurs sur le m\u00eame pied d\u2019\u00e9galit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5122","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Purpose Investments - Kaiser & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaiserpartners.com\/purpose-investments\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purpose Investments - Kaiser & Partners\" \/>\n<meta property=\"og:description\" content=\"Informer les investisseurs Pr\u00e9sentation\u00a0 Purpose Investments Inc. (Purpose) est une soci\u00e9t\u00e9 de gestion d\u2019investissements canadienne qui offre une vaste gamme de produits \u00e0 des investisseurs d\u00e9butants comme exp\u00e9riment\u00e9s. Cette soci\u00e9t\u00e9 fond\u00e9e en\u00a02013 \u00e9tait la vision de Som\u00a0Seif, v\u00e9t\u00e9ran de l\u2019industrie des placements\u00a0: son objectif visait \u00e0 mettre tous les investisseurs sur le m\u00eame pied d\u2019\u00e9galit\u00e9 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kaiserpartners.com\/purpose-investments\/\" \/>\n<meta property=\"og:site_name\" content=\"Kaiser & Partners\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T02:25:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kaiserpartners.com\/purpose-investments\/\",\"url\":\"https:\/\/kaiserpartners.com\/purpose-investments\/\",\"name\":\"Purpose Investments - Kaiser & Partners\",\"isPartOf\":{\"@id\":\"https:\/\/kaiserpartners.com\/#website\"},\"datePublished\":\"2020-10-28T23:03:42+00:00\",\"dateModified\":\"2024-04-17T02:25:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/kaiserpartners.com\/purpose-investments\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kaiserpartners.com\/purpose-investments\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kaiserpartners.com\/purpose-investments\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kaiserpartners.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Purpose Investments\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kaiserpartners.com\/#website\",\"url\":\"https:\/\/kaiserpartners.com\/\",\"name\":\"Kaiser & Partners\",\"description\":\"We are now Kaiser & Partners.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kaiserpartners.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Purpose Investments - Kaiser & Partners","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kaiserpartners.com\/purpose-investments\/","og_locale":"fr_FR","og_type":"article","og_title":"Purpose Investments - Kaiser & Partners","og_description":"Informer les investisseurs Pr\u00e9sentation\u00a0 Purpose Investments Inc. (Purpose) est une soci\u00e9t\u00e9 de gestion d\u2019investissements canadienne qui offre une vaste gamme de produits \u00e0 des investisseurs d\u00e9butants comme exp\u00e9riment\u00e9s. Cette soci\u00e9t\u00e9 fond\u00e9e en\u00a02013 \u00e9tait la vision de Som\u00a0Seif, v\u00e9t\u00e9ran de l\u2019industrie des placements\u00a0: son objectif visait \u00e0 mettre tous les investisseurs sur le m\u00eame pied d\u2019\u00e9galit\u00e9 […]","og_url":"https:\/\/kaiserpartners.com\/purpose-investments\/","og_site_name":"Kaiser & Partners","article_modified_time":"2024-04-17T02:25:27+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kaiserpartners.com\/purpose-investments\/","url":"https:\/\/kaiserpartners.com\/purpose-investments\/","name":"Purpose Investments - Kaiser & 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Lepage – Fondation un toit pour tous"},"content":{"rendered":"<p><div class=\"et_pb_section et_pb_section_10 et_pb_with_background et_pb_section_parallax et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_10\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_15 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_post_title et_pb_post_title_5 et_pb_bg_layout_light et_pb_text_align_left\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_title_container\">\n\t\t\t\t\t<h1 class=\"entry-title\">Royal Lepage – Fondation un toit pour tous<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_section et_pb_section_11 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_11 et_pb_equal_columns et_pb_gutters1\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_16 et_pb_css_mix_blend_mode_passthrough\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_pb_image et_pb_image_5\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1042\" height=\"1043\" src=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-09.png\" alt=\"\" title=\"logos-colour-09\" srcset=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-09.png 1042w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-09-980x981.png 980w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-09-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1042px, 100vw\" class=\"wp-image-5011\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_column et_pb_column_2_3 et_pb_column_17 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2><span style=\"color: #000000;\">Fondation Un toit pour tous<\/span><\/h2>\n<p> <\/p>\n<h2 class=\"p1\"><strong><span lang=\"EN-US\">Pr\u00e9sentation<\/span><\/strong><span class=\"s1\"><span lang=\"EN-US\">\u00a0: <\/span><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\"><span lang=\"EN-US\">Lanc\u00e9e en\u00a01998, la Fondation Un toit pour tous de Royal LePage constitue la plus importante fondation publique au Canada d\u00e9di\u00e9e sp\u00e9cifiquement au financement des centres d\u2019h\u00e9bergement pour femmes et au soutien des programmes de pr\u00e9vention de la violence.<\/span><\/span><span lang=\"EN-US\"><o:p><\/o:p><\/span><\/p>\n<h2 class=\"p1\"><strong><span lang=\"EN-US\">Le mandat<\/span><\/strong><span class=\"s1\"><span lang=\"EN-US\">\u00a0: <\/span><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\"><span lang=\"EN-US\">En plus de l\u2019actuel mandat en relations publiques, Royal LePage a cherch\u00e9 l\u2019assistance de K&P pour dynamiser la Fondation Un toit pour tous de Royal LePage, dont l\u2019objectif est de sensibiliser les gens \u00e0 la violence familiale et de recueillir des fonds par leurs \u00e9v\u00e8nements annuels, comme la Vente de garage nationale.<\/span><\/span><span lang=\"EN-US\"><o:p><\/o:p><\/span><\/p>\n<h2 class=\"p1\"><strong><span lang=\"EN-US\">Le r\u00e9sultat<\/span><\/strong><span class=\"s1\"><span lang=\"EN-US\">\u00a0: <\/span><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\"><span lang=\"EN-US\">K&P a contribu\u00e9 \u00e0 la mise en \u0153uvre et \u00e0 l\u2019ex\u00e9cution d\u2019une strat\u00e9gie relationnelle de base avec les m\u00e9dias\u00a0: simple, nationale et bilingue. Les volets de la strat\u00e9gie se concentraient sur les r\u00e9gions en particulier de chaque m\u00e9dia. La Fondation Un toit pour tous de Royal LePage a eu droit \u00e0 un tirage m\u00e9diatique de 175\u00a0millions et \u00e0 237\u00a0mentions dans les m\u00e9dias au pays. Depuis cette campagne de\u00a02009, les Ventes de garage nationales annuelles ont distribu\u00e9 des dons totalisant 2,5\u00a0millions de dollars.<\/span><\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_5_wrapper et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_5 et_pb_bg_layout_light\" href=\"https:\/\/kaiserpartners.com\/fr\/realisations\/\" data-icon=\"$\">Voir plus d\u2019\u00e9tudes de cas<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fondation Un toit pour tous   Pr\u00e9sentation\u00a0: Lanc\u00e9e en\u00a01998, la Fondation Un toit pour tous de Royal LePage constitue la plus importante fondation publique au Canada d\u00e9di\u00e9e sp\u00e9cifiquement au financement des centres d\u2019h\u00e9bergement pour femmes et au soutien des programmes de pr\u00e9vention de la violence. Le mandat\u00a0: En plus de l\u2019actuel mandat en relations publiques, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5111","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Royal Lepage - Fondation un toit pour tous - Kaiser & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaiserpartners.com\/royal-lepage-shelter-foundation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Royal Lepage - Fondation un toit pour tous - Kaiser & Partners\" \/>\n<meta property=\"og:description\" content=\"Fondation Un toit pour tous   Pr\u00e9sentation\u00a0: Lanc\u00e9e en\u00a01998, la Fondation Un toit pour tous de Royal LePage constitue la plus importante fondation publique au Canada d\u00e9di\u00e9e sp\u00e9cifiquement au financement des centres d\u2019h\u00e9bergement pour femmes et au soutien des programmes de pr\u00e9vention de la violence. 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Le mandat\u00a0: En plus de l\u2019actuel mandat en relations publiques, […]","og_url":"https:\/\/kaiserpartners.com\/royal-lepage-shelter-foundation\/","og_site_name":"Kaiser & Partners","article_modified_time":"2024-04-17T02:27:58+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kaiserpartners.com\/royal-lepage-shelter-foundation\/","url":"https:\/\/kaiserpartners.com\/royal-lepage-shelter-foundation\/","name":"Royal Lepage - Fondation un toit pour tous - Kaiser & 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Partners.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kaiserpartners.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/pages\/5111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/comments?post=5111"}],"version-history":[{"count":0,"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/pages\/5111\/revisions"}],"wp:attachment":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/media?parent=5111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":5116,"date":"2020-10-28T18:59:05","date_gmt":"2020-10-28T22:59:05","guid":{"rendered":"https:\/\/kaiserpartners.com\/royal-lepage\/"},"modified":"2024-04-16T22:18:09","modified_gmt":"2024-04-17T02:18:09","slug":"adp","status":"publish","type":"page","link":"https:\/\/kaiserpartners.com\/fr\/adp\/","title":{"rendered":"ADP"},"content":{"rendered":"<p><div class=\"et_pb_section et_pb_section_12 et_pb_with_background et_pb_section_parallax et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_12\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_18 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_post_title et_pb_post_title_6 et_pb_bg_layout_light et_pb_text_align_left\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_title_container\">\n\t\t\t\t\t<h1 class=\"entry-title\">ADP<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_section et_pb_section_13 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_13 et_pb_equal_columns et_pb_gutters1\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_19 et_pb_css_mix_blend_mode_passthrough\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_pb_image et_pb_image_6\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"295\" src=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2023\/04\/Logo-ADP-etudes-de-cas.png\" alt=\"\" title=\"Logo ADP \u00e9tudes de cas\" srcset=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2023\/04\/Logo-ADP-etudes-de-cas.png 295w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2023\/04\/Logo-ADP-etudes-de-cas-150x150.png 150w\" sizes=\"(max-width: 295px) 100vw, 295px\" class=\"wp-image-9951\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_column et_pb_column_2_3 et_pb_column_20 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 aria-level=\"2\"><b><i><span data-contrast=\"none\">Aider les employeurs \u00e0 naviguer la pand\u00e9mie en fournissant de la donn\u00e9e opportune sur les lieux de travail <\/span><\/i><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":40,"335559739":0,"335559740":259}\">\u00a0<\/span><\/h2>\n<p> <\/p>\n<h2><b><span data-contrast=\"none\">Introduction :<\/span><\/b><span data-ccp-props=\"{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":40,"335559739":0,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">ADP Canada (ADP) est un chef de file de l\u2019industrie en mati\u00e8re de solutions de paie, de services RH et de technologies GCH. Pour maintenir et cultiver cette r\u00e9putation, ADP et K&A \u0153uvrent \u00e0 d\u00e9velopper la perception et la reconnaissance de marque en tant que partenaire complet le plus fiable du Canada pour tout ce qui concerne le \u00ab lieu de travail \u00bb \u00a0et travaillent \u00e0 fournir des informations essentielles sur la main-d’\u0153uvre canadienne depuis 2015. Suivant l\u2019\u00e9clatement de la pand\u00e9mie de COVID-19 en mars 2020, ces efforts se sont transform\u00e9s en un engagement suppl\u00e9mentaire \u00e0 aider les organisations \u00e0 traverser la pand\u00e9mie.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Le brief :<\/span><\/b><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">K&A et ADP \u0153uvrent depuis plusieurs ann\u00e9es \u00e0 b\u00e2tir des informations opportunes et pertinentes sur les lieux de travail \u00e0 travers le pays dans le but d\u2019accro\u00eetre la cr\u00e9dibilit\u00e9 de la marque en tant que partenaire RH de confiance et aider diverses parties prenantes \u00e0 prendre de meilleures d\u00e9cisions d\u2019affaires. \u00c0 ce titre, les <\/span><i><span data-contrast=\"none\">Enqu\u00eates sur les habitudes de travail <\/span><\/i><span data-contrast=\"none\">d\u2019ADP Canada ont servi de barom\u00e8tre pour le sentiment et l’activit\u00e9 des travailleurs d\u00e8s 2019. Depuis 2020, alors que la COVID-19 changeait le monde pour ce qui deviendra notre \u00ab nouvelle normalit\u00e9 \u00bb, g\u00e9n\u00e9rer des conversations autour de l’impact de la pand\u00e9mie sur la main-d’\u0153uvre canadienne \u00e9tay\u00e9es par des donn\u00e9es fiables et exclusives, est devenu un \u00e9l\u00e9ment central des sondages.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Les r\u00e9sultats :<\/span><\/b><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Afin de se tailler une place \u00e0 travers le bruit ambiant et fournir des informations pr\u00e9cieuses, K&A et ADP ont conceptualis\u00e9 et ex\u00e9cut\u00e9 une s\u00e9rie d\u2019\u00e9tudes de march\u00e9 venant \u00e9largir les pr\u00e9c\u00e9dentes initiatives de recherche. Le programme comprenait \u00e0 la fois des prises de pouls rapides : de courts sondages omnibus collectant des donn\u00e9es opportunes sur les tendances en \u00e9volution rapide \u00e0 l\u2019\u00e8re de la COVID-19, et des enqu\u00eates plus approfondies permettant d’obtenir des donn\u00e9es uniques et d\u00e9taill\u00e9s sur les bouleversements plus structurels de la pand\u00e9mie sur les lieux de travail. Ces connaissances ont permis \u00e0 K&A de susciter un int\u00e9r\u00eat continu de la part des m\u00e9dias et impulser des discussions en ligne, cr\u00e9ant ainsi de la valeur ajout\u00e9e pour les journalistes, les employeurs, les clients, les parties prenantes et la population g\u00e9n\u00e9rale. <\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Pour ce faire, K&A et ADP ont con\u00e7u des campagnes de relations publiques bilingues int\u00e9gr\u00e9es, capitalisant sur les relations m\u00e9dias (organiques) comme tactique principale pour atteindre ses publics cl\u00e9s, compl\u00e9t\u00e9es par des strat\u00e9gies m\u00e9dias sociaux et de relations avec les influenceurs, et nourrissant \u00e9galement des supports de communication clients. Ces campagnes pancanadiennes multi-tactiques ont attir\u00e9 l’attention des m\u00e9dias nationaux et r\u00e9gionaux, augmentant constamment les impressions m\u00e9diatiques d’une ann\u00e9e sur l’autre.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Dans l’ensemble, les campagnes 2021 et 2022 des <\/span><i><span data-contrast=\"none\">Enqu\u00eates sur les habitudes de travail<\/span><\/i><span data-contrast=\"none\"> ont recueilli plus de 400 millions d’impressions et s\u00e9curis\u00e9 plus de 1 700 mentions aupr\u00e8s de cibles m\u00e9diatiques web, t\u00e9l\u00e9 et radio nationales et r\u00e9gionales. K&A a r\u00e9guli\u00e8rement positionn\u00e9 les porte-parole en entrevues et les citations d\u2019experts ont \u00e9t\u00e9 r\u00e9guli\u00e8rement int\u00e9gr\u00e9es dans les publications couvrant les tendances de travail. L\u2019utilisation strat\u00e9gique des m\u00e9dias sociaux et des influenceurs a en outre permis de rejoindre des publics plus larges. Le succ\u00e8s des campagnes a enfin conduit au d\u00e9veloppement d’\u00e9v\u00e9nements conf\u00e9rences satellites inspir\u00e9s des sujets explor\u00e9s par les <\/span><i><span data-contrast=\"none\">Enqu\u00eates,<\/span><\/i><span data-contrast=\"none\"> qui ont \u00e9galement aliment\u00e9 des contenus propri\u00e9taires et des supports de communication internes.<\/span><span data-ccp-props=\"{"201341983":0,"335551550":1,"335551620":1,"335559739":160,"335559740":259}\">\u00a0<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_6_wrapper et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_6 et_pb_bg_layout_light\" href=\"https:\/\/kaiserpartners.com\/fr\/realisations\/\" data-icon=\"$\">Voir plus d\u2019\u00e9tudes de cas<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aider les employeurs \u00e0 naviguer la pand\u00e9mie en fournissant de la donn\u00e9e opportune sur les lieux de travail \u00a0\u00a0   Introduction :\u00a0 ADP Canada (ADP) est un chef de file de l\u2019industrie en mati\u00e8re de solutions de paie, de services RH et de technologies GCH. Pour maintenir et cultiver cette r\u00e9putation, ADP et K&A \u0153uvrent […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5116","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADP - Kaiser & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaiserpartners.com\/adp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADP - Kaiser & Partners\" \/>\n<meta property=\"og:description\" content=\"Aider les employeurs \u00e0 naviguer la pand\u00e9mie en fournissant de la donn\u00e9e opportune sur les lieux de travail \u00a0\u00a0   Introduction :\u00a0 ADP Canada (ADP) est un chef de file de l\u2019industrie en mati\u00e8re de solutions de paie, de services RH et de technologies GCH. Pour maintenir et cultiver cette r\u00e9putation, ADP et K&A \u0153uvrent […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kaiserpartners.com\/adp\/\" \/>\n<meta property=\"og:site_name\" content=\"Kaiser & Partners\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T02:18:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kaiserpartners.com\/adp\/\",\"url\":\"https:\/\/kaiserpartners.com\/adp\/\",\"name\":\"ADP - Kaiser & Partners\",\"isPartOf\":{\"@id\":\"https:\/\/kaiserpartners.com\/#website\"},\"datePublished\":\"2020-10-28T22:59:05+00:00\",\"dateModified\":\"2024-04-17T02:18:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/kaiserpartners.com\/adp\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kaiserpartners.com\/adp\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kaiserpartners.com\/adp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kaiserpartners.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ADP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kaiserpartners.com\/#website\",\"url\":\"https:\/\/kaiserpartners.com\/\",\"name\":\"Kaiser & Partners\",\"description\":\"We are now Kaiser & Partners.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kaiserpartners.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ADP - Kaiser & Partners","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kaiserpartners.com\/adp\/","og_locale":"fr_FR","og_type":"article","og_title":"ADP - Kaiser & Partners","og_description":"Aider les employeurs \u00e0 naviguer la pand\u00e9mie en fournissant de la donn\u00e9e opportune sur les lieux de travail \u00a0\u00a0   Introduction :\u00a0 ADP Canada (ADP) est un chef de file de l\u2019industrie en mati\u00e8re de solutions de paie, de services RH et de technologies GCH. Pour maintenir et cultiver cette r\u00e9putation, ADP et K&A \u0153uvrent […]","og_url":"https:\/\/kaiserpartners.com\/adp\/","og_site_name":"Kaiser & Partners","article_modified_time":"2024-04-17T02:18:09+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kaiserpartners.com\/adp\/","url":"https:\/\/kaiserpartners.com\/adp\/","name":"ADP - Kaiser & 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Partners.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kaiserpartners.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/pages\/5116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/comments?post=5116"}],"version-history":[{"count":0,"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/pages\/5116\/revisions"}],"wp:attachment":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/media?parent=5116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":5107,"date":"2020-10-28T18:50:03","date_gmt":"2020-10-28T22:50:03","guid":{"rendered":"https:\/\/kaiserpartners.com\/sherritt-international-corporation\/"},"modified":"2024-04-16T22:29:54","modified_gmt":"2024-04-17T02:29:54","slug":"sherritt-international-corporation","status":"publish","type":"page","link":"https:\/\/kaiserpartners.com\/fr\/sherritt-international-corporation\/","title":{"rendered":"Sherritt International Corporation"},"content":{"rendered":"<p><div class=\"et_pb_section et_pb_section_14 et_pb_with_background et_pb_section_parallax et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_14\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_21 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_post_title et_pb_post_title_7 et_pb_bg_layout_light et_pb_text_align_left\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_title_container\">\n\t\t\t\t\t<h1 class=\"entry-title\">Sherritt International Corporation<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_section et_pb_section_15 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_15 et_pb_equal_columns et_pb_gutters1\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_22 et_pb_css_mix_blend_mode_passthrough\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_pb_image et_pb_image_7\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1042\" height=\"1043\" src=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-08.png\" alt=\"\" title=\"logos-colour-08\" srcset=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-08.png 1042w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-08-980x981.png 980w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-08-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1042px, 100vw\" class=\"wp-image-5009\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_column et_pb_column_2_3 et_pb_column_23 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2><span style=\"color: #000000;\">Communication dans un contexte de dessaisissement<\/span><\/h2>\n<p> <\/p>\n<h2><strong>Introduction<\/strong>\u00a0:<\/h2>\n<p>Sherritt International Corporation (\u00ab\u00a0Sherritt\u00a0\u00bb) est un leader mondial dans le secteur minier et le raffinage de nickel depuis les minerais lat\u00e9ritiques op\u00e9rant au Canada, \u00e0 Cuba et au Madagascar. Sherritt est \u00e9galement le premier producteur d\u2019\u00e9nergie ind\u00e9pendant de Cuba.<\/p>\n<h2><strong>Le brief <\/strong>:<\/h2>\n<p>\u00c0 la veille de No\u00ebl\u00a02013, Sherritt International Corporation (TSX\u00a0: S) a annonc\u00e9 une entente pour la vente de son entreprise d\u2019exploitation de charbon canadienne pour 946\u00a0millions de dollars, son portefeuille de redevances allant \u00e0 un groupe men\u00e9 par Altius Minerals Corp (TSX\u00a0: ALS) et ses actifs op\u00e9rationnels en charbon \u00e0 Westmoreland Coal Company (NASDAQ\u00a0: WLB). Les services de Kaiser & Associ\u00e9s ont \u00e9t\u00e9 retenus pour assurer la bonne tenue des communications entre les trois parties.<\/p>\n<h2><strong>Les r\u00e9sultats<\/strong>\u00a0:<\/h2>\n<p>K&P a collabor\u00e9 de pr\u00e8s avec les \u00e9quipes de gestion et de communication de Sherritt, Altius Minerals et Westmoreland Coal. L\u2019\u00e9quipe de K&P a \u00e9galement coordonn\u00e9 toutes les annonces, mis en \u0153uvre un plan logistique d\u00e9taill\u00e9 pour veiller \u00e0 ce que les employ\u00e9s soient tenus inform\u00e9s des d\u00e9veloppements, et ce, en temps opportun et de fa\u00e7on respectueuse. Toutes les obligations financi\u00e8res et r\u00e8glementaires ont \u00e9t\u00e9 satisfaites. L\u2019agence a \u00e9galement mis en \u0153uvre un plan d\u2019activit\u00e9s et de couverture consacr\u00e9es aux m\u00e9dias en ligne, \u00e0 la t\u00e9l\u00e9vision et \u00e0 la presse \u00e9crite\u2026 pendant les F\u00eates. C\u2019\u00e9tait tout un d\u00e9fi. Le jour de l\u2019annonce, les trois entreprises ont vu le cours de leurs actions conna\u00eetre une hausse dans les deux chiffres. K&P continue de collaborer avec Sherritt International Corporation sur des communiqu\u00e9s d\u2019entreprise et des mandats en relation avec les m\u00e9dias et les investisseurs.<span style=\"font-size: 18px;\">\u00a0<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_7_wrapper et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_7 et_pb_bg_layout_light\" href=\"https:\/\/kaiserpartners.com\/fr\/realisations\/\" data-icon=\"$\">Voir plus d\u2019\u00e9tudes de cas<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communication dans un contexte de dessaisissement   Introduction\u00a0: Sherritt International Corporation (\u00ab\u00a0Sherritt\u00a0\u00bb) est un leader mondial dans le secteur minier et le raffinage de nickel depuis les minerais lat\u00e9ritiques op\u00e9rant au Canada, \u00e0 Cuba et au Madagascar. Sherritt est \u00e9galement le premier producteur d\u2019\u00e9nergie ind\u00e9pendant de Cuba. Le brief : \u00c0 la veille de No\u00ebl\u00a02013, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5107","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sherritt International Corporation - Kaiser & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaiserpartners.com\/sherritt-international-corporation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sherritt International Corporation - Kaiser & Partners\" \/>\n<meta property=\"og:description\" content=\"Communication dans un contexte de dessaisissement   Introduction\u00a0: Sherritt International Corporation (\u00ab\u00a0Sherritt\u00a0\u00bb) est un leader mondial dans le secteur minier et le raffinage de nickel depuis les minerais lat\u00e9ritiques op\u00e9rant au Canada, \u00e0 Cuba et au Madagascar. Sherritt est \u00e9galement le premier producteur d\u2019\u00e9nergie ind\u00e9pendant de Cuba. 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Sherritt est \u00e9galement le premier producteur d\u2019\u00e9nergie ind\u00e9pendant de Cuba. Le brief : \u00c0 la veille de No\u00ebl\u00a02013, […]","og_url":"https:\/\/kaiserpartners.com\/sherritt-international-corporation\/","og_site_name":"Kaiser & Partners","article_modified_time":"2024-04-17T02:29:54+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kaiserpartners.com\/sherritt-international-corporation\/","url":"https:\/\/kaiserpartners.com\/sherritt-international-corporation\/","name":"Sherritt International Corporation - Kaiser & 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les professionnels du marketing (ACM)"},"content":{"rendered":"<p><div class=\"et_pb_section et_pb_section_16 et_pb_with_background et_pb_section_parallax et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_16\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_24 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_post_title et_pb_post_title_8 et_pb_bg_layout_light et_pb_text_align_left\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_title_container\">\n\t\t\t\t\t<h1 class=\"entry-title\">Guider les professionnels du marketing (ACM)<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_section et_pb_section_17 et_pb_with_background et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_17 et_pb_equal_columns et_pb_gutters1\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_25 et_pb_css_mix_blend_mode_passthrough\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_pb_image et_pb_image_8\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1042\" height=\"1042\" src=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-30.png\" alt=\"\" title=\"logos-colour-30\" srcset=\"https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-30.png 1042w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-30-980x980.png 980w, https:\/\/kaiserpartners.com\/wp-content\/uploads\/2020\/10\/logos-colour-30-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1042px, 100vw\" class=\"wp-image-5054\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_column et_pb_column_2_3 et_pb_column_26 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Guider les professionnels du marketing<\/h2>\n<p> <\/p>\n<h2>Introduction :<\/h2>\n<p>L\u2019ACM est la voix des professionnels du marketing au Canada. Elle est au service de plus de 400 entreprises, organisations \u00e0 but non lucratif, organismes publics et \u00e9tablissements d’enseignement sup\u00e9rieur, dont les marques les plus prestigieuses du Canada. L’ACM a pour vocation de soutenir les activit\u00e9s li\u00e9es au <em>leadership<\/em> \u00e9clair\u00e9, au d\u00e9veloppement professionnel, \u00e0 la protection des consommateurs et au succ\u00e8s commercial. Elle est \u00e9galement le principal d\u00e9fenseur du marketing aupr\u00e8s des gouvernements, des autorit\u00e9s de r\u00e9glementation et des autres parties prenantes.<\/p>\n<h2>Le brief :<\/h2>\n<p>L’ACM cherche \u00e0 renforcer la voix de la communaut\u00e9 canadienne du marketing aupr\u00e8s des publics cl\u00e9s, par des campagnes d\u2019\u00e9ducation et de d\u00e9fense des int\u00e9r\u00eats de ses membres.<\/p>\n<h2>Les r\u00e9sultats :<\/h2>\n<p>K&A a travaill\u00e9 en tant qu’agence de communication officielle de l’ACM afin de structurer des campagnes de leadership \u00e9clair\u00e9 pertinentes et cibl\u00e9es, tout en s\u2019appuyant sur l’expertise en marketing de l’\u00e9quipe de direction de l’ACM, pour g\u00e9n\u00e9rer du contenu dans tous les canaux de communication et d\u00e9velopper des relations avec les principaux m\u00e9dias au Canada. Ce faisant, K&A a contribu\u00e9 au succ\u00e8s de nombreuses initiatives novatrices de l’ACM, comme le <em>CMA NXT<\/em> ou encore le programme <em>Chartered Marketer, <\/em>un programme qui vient agr\u00e9er les professionnels du marketing. Deux ans apr\u00e8s le d\u00e9but de ce partenariat, l’ACM a renforc\u00e9 son profil de chef de file dans l’industrie et aupr\u00e8s de nouveaux publics d’affaires tout en am\u00e9liorant ses relations avec ses partenaires et ses membres.<\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_8_wrapper et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_8 et_pb_bg_layout_light\" href=\"https:\/\/kaiserpartners.com\/fr\/realisations\/\" data-icon=\"$\">Voir plus d\u2019\u00e9tudes de cas<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guider les professionnels du marketing   Introduction : L\u2019ACM est la voix des professionnels du marketing au Canada. Elle est au service de plus de 400 entreprises, organisations \u00e0 but non lucratif, organismes publics et \u00e9tablissements d’enseignement sup\u00e9rieur, dont les marques les plus prestigieuses du Canada. L’ACM a pour vocation de soutenir les activit\u00e9s li\u00e9es […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5350","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guider les professionnels du marketing (ACM) - Kaiser & Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaiserpartners.com\/canadian-marketing-association-cma\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guider les professionnels du marketing (ACM) - Kaiser & Partners\" \/>\n<meta property=\"og:description\" content=\"Guider les professionnels du marketing   Introduction : L\u2019ACM est la voix des professionnels du marketing au Canada. 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Elle est au service de plus de 400 entreprises, organisations \u00e0 but non lucratif, organismes publics et \u00e9tablissements d'enseignement sup\u00e9rieur, dont les marques les plus prestigieuses du Canada. L'ACM a pour vocation de soutenir les activit\u00e9s li\u00e9es […]","og_url":"https:\/\/kaiserpartners.com\/canadian-marketing-association-cma\/","og_site_name":"Kaiser & Partners","article_modified_time":"2024-04-17T02:24:30+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kaiserpartners.com\/canadian-marketing-association-cma\/","url":"https:\/\/kaiserpartners.com\/canadian-marketing-association-cma\/","name":"Guider les professionnels du marketing (ACM) - Kaiser & Partners","isPartOf":{"@id":"https:\/\/kaiserpartners.com\/#website"},"datePublished":"2020-10-27T17:08:40+00:00","dateModified":"2024-04-17T02:24:30+00:00","breadcrumb":{"@id":"https:\/\/kaiserpartners.com\/canadian-marketing-association-cma\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kaiserpartners.com\/canadian-marketing-association-cma\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kaiserpartners.com\/canadian-marketing-association-cma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kaiserpartners.com\/"},{"@type":"ListItem","position":2,"name":"Guider les professionnels du marketing (ACM)"}]},{"@type":"WebSite","@id":"https:\/\/kaiserpartners.com\/#website","url":"https:\/\/kaiserpartners.com\/","name":"Kaiser & Partners","description":"We are now Kaiser & Partners.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kaiserpartners.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/pages\/5350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/comments?post=5350"}],"version-history":[{"count":0,"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/pages\/5350\/revisions"}],"wp:attachment":[{"href":"https:\/\/kaiserpartners.com\/fr\/wp-json\/wp\/v2\/media?parent=5350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}]