What do you love the most about PR?
I love that PR offers a fast-paced and challenging environment where I can meet a lot of people while working with clients from multiple industries. I find it rewarding to be part of the process of amplifying organizational key messages, especially when an organization advocates for positive social change.
Tell us about the moment you decided you wanted to be in PR?
I decided to pursue a career in PR while I was taking my bachelor’s in marketing management. My older sister is also in PR and her stories about the exciting day-to-day life of working in an agency encouraged me to enroll in electives that focus on PR. After that, I decided to pursue PR in earnest and come to Canada to continue my education.
What has been your proudest career moment to date?
My proudest career moment would be when our client was featured on Breakfast Television after a successful pitch. This was during my last term in the postgraduate certificate program in Centennial College as part of our Storyworks course, where we work with real clients and provide them with public relations and communications support and planning.
What are you looking forward to in your new role at K&P?
I am excited for the chance to push my creative boundaries and learn from all the brilliant professionals at K&P. I look forward to meeting new people and learning more about various industries through my work with clients.
What might people be surprised to learn about you?
I’ve been an Olympic Recurve archer for eight years! I was the captain of my university’s archery team and I continue to train here in Toronto. I hope to compete at a provincial level soon.
Who inspires you?
My older sister Tassja who also works in PR. She’s the type who can overcome any challenge that comes her way without losing her upbeat manner.
What do you love the most about Toronto?
I love that Toronto is a melting pot of so many different cultures. The people here are so warm and accepting that even though I only moved here a few months ago, I already feel at home.
What does your ideal Saturday look like?
A day at the ET Seton Park archery range with my partner and friends.
Welcome to the team, Tassja! We are thrilled to have you and we hope the only drawbacks you encounter are the ones on the archery range.