Onyinye Mbachu joined us at the end of January and we’re proud to say, she’s been killing it! The experience she brings to the team from her work as a PR professional in Nigeria combined with her passion for learning everything about the Canadian media and communications landscape has perfectly matched our commitment to provide our clients with thoughtful and strategic communications.
We’re excited to reveal some interesting (and surprising) facts about her in our welcome post.
Tell us about the moment you decided you wanted to be in PR?
I was one of those folks who graduated university not sure of what I wanted to do. After exploring a bit, I decided to assess my skills and find out where I would be a good fit. That’s when I encountered PR. I am passionate about leveraging various elements to strengthen a brand’s market positioning, and PR provides me with a blank canvas to do so.
I was determined to break into the industry, so I went for the particular job I wanted. I wrote a very interesting cover letter and sent in my resume asking for the job…and I got it! It’s been an amazing journey in the field so far.
What has been your proudest career moment to date?
In my second year within the field, I had the opportunity to manage PR for a technology startup. The campaign performed very well and exceeded expectations, most notably, winning a Gold SABRE award for financial communications in Africa. It was exciting to put in the work and see tangible results.
What are you looking forward to in your new role at K&P?
I’m looking forward to adding value to the team. PR is constantly evolving and K&P offers a very stimulating environment to facilitate my growth in industry knowledge, as well as the opportunity to contribute to a forward-thinking agency.
What might people be surprised to learn about you?
I love putting together creative gift boxes. In my home country, I ran a small business focused on creating thoughtful gift packages for individual and corporate clients.
Who inspires you?
At the moment, Kamala Harris. Watching her make history as the first female, first Black and first South Asian American Vice President is a firm reminder that there is really no limit to what I can achieve. It’s exciting!
Not sure what to give your loved ones this Valentine’s? Perhaps Onyinye can help you decide!!!