Corpay
Corpay Completes Sale to FLEETCOR
Intro:
Corpay (formerly Cambridge Global Payments) is a leader in cross-border payments services and hedging solutions with offices in North America, Europe, and Australia.
The brief:
Corpay, a privately-held company, began a strategic review with the intention of selling itself. The client engaged K&P to assist with internal communications, to ensure that employees, customers, and vendors understood the benefits of the transaction.
The Outcome:
To ensure that key stakeholders understood the transaction as a well-planned exit strategy, K&P divided the project into three phases:
- Phase 1: Pre-announcement – strategic positioning
- Phase 2: Announcement Day – targeted communications to stakeholder groups
- Phase 3: Post-announcement (closing, integration process) – close the loop on communications
In the end, K&P was successful in communicating to stakeholders the value the transaction would add to the company, leading to a smooth integration and strong, consistent collaboration.