Newsroom
Established News Media Maintains its Stronghold as the Most Trusted News Source Amid Shifts in News Consumption Habits
Kaiser & Partners’ 2024 data reveals changing news consumption patterns with an overwhelming number (84%) of respondents citing at least one way they fact-check news read on social media TORONTO – January 29, 2025 – In its fourth annual survey on trust and...
2025 (PR)edictions
It’s been a rollercoaster of a year, shaped by multiple rate cuts, tax exemptions, Bill C-18, which shook all media outlets, impending strikes, actual strikes and political drama, but it’s finally drawing to a close. As we look towards 2025, our regional and practice...
Following the PR Yellow Brick Road: Top 5 Lessons from Wicked
By Angel Carolino I first watched the original Kristin Chenoweth-Idina Menzel Wicked in the mid-2000s. Not on Broadway, but on a grainy, low-res and probably illegal recording on my laptop (shoutout to Pirate Bay). The quality was terrible, but the story was pure...
Hosting the Next Generation of Communicators with Passport to PR
By Shane Madill & Samuel Rabindran Earnscliffe and Kaiser & Partners had the honour of participating in this year’s “Passport to PR” event by the Canadian Public Relations Society (CPRS). This offered aspiring PR professionals the opportunity to learn more...
Communications Lessons from the Calgary Water Crisis
By Jen Farr This summer was an eventful one for Calgary. A few weeks before the annual Stampede, the city’s primary water main burst and flooded the streets. Under normal circumstances, water main breaks are usually repaired within 48 hours (according to the City of...
Three takeaways from Pathways to Success (TD x VersaFi)
By Veronica Chung In attempt to broaden my horizons, I recently attended Pathways to Success, a joint event between TD and VersaFi (formerly Women in Capital Markets) designed to empower women in the financial industry. The event included a panelist discussion...
How Thought Leadership is a Key Business Driver
By Jen Farr In today’s crowded business landscape, it can be challenging for organizations to drive growth while standing out from competitors. This is where thought leadership – a powerful driver of brand awareness and recognition that can help distinguish leaders...
How to Successfully Manage Integrated Communications Programs Across Canada
By Chloé Lebouc, Vice President & Montreal Lead Managing communications programs is a delicate exercise. Rigor and agility with the ability to anticipate everything and be nimble towards last minute changes, news-of-the-day, or sudden brilliant ideas is needed to...
How to Nail Influencer Marketing
By Saskia Rahim From celebrity brand deals to seeing #Ad all over your Instagram feed, having a public figure endorse your brand is nothing new. But over the last few years, it’s evolved to grow alongside the increasing presence of niche groups. Now, it’s no longer...
Building Trust Before Bricks: Why Winning Hearts Now is the Key to Future Success
By Samantha Martin Real estate and housing are on the minds and lips of every Canadian, and though everyone has their own opinions on when interest rates will drop further, why the outlook is so grave, and who’s to blame – the one thing everyone has in common is...
Make a mark – Five Design Principles For Effective Visual Communication
By Quinton Massimo Whether you're a graphic designer by trade or find yourself in a field that would benefit from an eye for design, understanding a few key principles can significantly enhance your projects and presentations. Here are five valuable recommendations to...
Social Media Contests – It’s More Than Just a Post
By Mia Palantzas & Emma McNally Exploring a multi-faceted approach to getting the most out of your social media contest in 2024; a case study with ADP Canada Winner! Gagnant! As professional communicators, understanding the emotion and persuasion that words can...