A tailored approach to communications
Working closely with our clients as a part of their team, we provide bespoke, solutions-based strategies that inform and engage stakeholders, inspire connections and influence outcomes. Our programs create relevant and authentic conversations that build awareness and enhance reputation – always with an unwavering focus on achieving measurable, impactful results – on time and on budget.
The secret to our success is the combination of service excellence and deep sector expertise our team brings to each mandate. We know how to artfully wield the powerful tools of our trade. And our clients trust that we will not only know the ins and outs of their industry but will also do the hard work to understand the intricacies of their business.
Our clients benefit from communications solutions derived from deep experience across communications specialties.
- Brand and Reputation
- Content Creation
- Digital and Social
- Financial Communications
- Investor Relations
- Issue and Crisis
- Influencer Relations
- Internal Communications
- Media Relations
- Stakeholder Engagement
An organization’s brand is its value – the essence of what it does and how it does it. Customers and consumers have many choices today. Nurturing your brand across every stakeholder touchpoint can make the difference between becoming an industry leader or just one of many. The team at Kaiser & Partners realizes the impact of getting your brand and its messaging just right every step of the way – from the strategy that frames it to the narrative that communicates it.
Consumers have choice like never before. This gives them a voice and serious power. Unlocking the triggers that create consumer confidence and intent to purchase is a complicated business. From research to reputation, the team at K&P has the tools and talent to ensure your product or service stands out to the people who matter most to your business success.
Storytelling is not new, but it has never been more important to communicators. Every brand has a story – and multiple audiences to tell it to – in an increasingly competitive and cluttered landscape. At Kaiser & Partners, we have a team of talented writers, experienced in all forms of communication for all types of business. We create compelling copy that captures the attention of industry, employees, consumers and media audiences. In this new social, 24/7 world, the ability to craft content that is meaningful for your audience is an essential skill. Our research-led approach, combined with visually-appealing design, helps ensure our clients’ stories and voices rise about the rest.
K&P works with corporations of all sizes to develop and deliver integrated communications programs to help clients advance their business. We work closely with clients to reach their internal and external audiences including customers, employees, regulators, communities and of course, media – all of which have different motivations. Whether companies need to raise awareness among potential customers to drive sales, engage and motivate their internal teams, or mitigate risks and protect their reputations, the highly skilled public relations practitioners at K&P can help. We also partner with our clients to bring companies’ cultures, thought leadership and values to life. Additionally, if the company needs to manage difficult issues or navigate a crisis, we can provide the guidance and support it needs, anywhere, any time.
Faster than the speed of light is the speed at which social media can make or break a business. In addition, keeping pace with the many digital tools and opportunities, and their ever-changing algorithms, can be a full-time job. But it’s an increasingly important job, especially if you want to reach the growing number of digital-only information seekers. At K&P we have the tools and expertise to bring your campaign to life offline and online, engaging the influencers that are most relevant for your brand.
Finance and investment has its own language and our consultants have the rare ability to translate numbers, data and economic trends into compelling storylines. We help clients develop and execute investor relations programs that articulate a clear growth-oriented value proposition for investors. In transactional and restructuring situations such as mergers and acquisitions (M&A), divestitures, initial public offerings (IPOs), proxy contests, shareholder activism, or CCAA, we have deep and varied experience in ensuring communications activities and messages are tailored for each stakeholder group.
Articulating corporate strategy for a publicly listed company’s value proposition to investors can be difficult, especially with the heightened scrutiny and legal repercussions executives, boards and investor relations officers must face. Our integrated and thoughtful approach to investor communications ensures all stakeholders understand the investment highlights, strategy and management outlook of the organization. Services include analyst relations and analyst day presentations, investor targeting and outreach, investor relations perception audits, media and presentation training, filings and notifications (SEDAR and IIROC) and material development (writing and reviewing management, discussion and analysis documents; annual general meeting presentations and scripts).
Issues and crises put unrelenting stress on organizations and on external-facing executives in particular. When a crisis hits, we are there, acting as an extension of the client team to help develop a quick, accurate and persuasive response. We know the best communications channels to use and will help clients successfully communicate with their complex multi-stakeholder audience. Our expertise in public relations gives spokespeople the tools they need to act calmly and confidently under the relentless glare of the news media, regulators, shareholders and the general public.
Consumers are influenced by people they admire, both online and in real life. We partner with established influencers who are enthusiastic, authentic and credible ambassadors and excel at creating awareness and driving outcomes.
When you take care of your people, they will take care of your brand. At K&P, we craft informative, reassuring and meaningful messaging to motivate, celebrate and protect your business’s most important asset.
Results-driven media relations is the ultimate measure of a great public relations partner. The secret to our award-winning success lies in both our strong, trusted relationships with journalists in multiple sectors across the country and our ability to provide the information they need, quickly and reliably.
Stakeholder communications is an exercise in nuance. We know how to craft messaging that combines education, influence, third-party support and feedback mechanisms to connect with the right audiences in the right tone and through the right channels, all at the right time.
Our team of exceptional communicators has extensive experience in a diverse range of industries.
- Financial Services
- Food and Beverage
- Health and Wellness
- Natural Resources
- Professional Services
- Real Estate
- Travel and Tourism
Kaiser & Partners has assisted clients in the financial services and investment sectors to identify and implement solutions for their communications needs. From financial institutions, to investment firms and trading platforms, we have an unparalleled understanding of what is interesting and meaningful to the public and media in this diverse environment.
From Fortune 100 companies to smaller, independent brands, the team at K&P has created successful campaigns and promotions that achieved measurable results for our food and beverage clients. As a result, we understand the unique challenges of the industry and can work collaboratively on multi-discipline client teams to ensure success for every product launch, experience activation, event or program.
North Americans are generally healthier than they have ever been, but that doesn’t stop us from striving to eat better, exercise smarter and take care of ourselves and our families. We expect the businesses who help us take better care, are doing the right things to ensure the quality and safety of their products. At K&P, we have experience working with food and drug manufacturers and natural products companies to help communicate business excellence and drive consumer trust.
Nothing says “Canada” like natural resources. Our expertise and experience, our adventuresome spirit and respect for the environment are the envy of the world. But exploration and production don’t happen in a vacuum. Advancing your business while balancing the needs of employees, investors, regulators, environmentalists and those living in the communities in which you operate requires a deft touch. We can help get your story out and engage those stakeholders that matter most.
Not-for-profit initiatives play an important role in the integrity and development of our society. As a firm, we are dedicated to giving back to the communities in which we live, not only through our work with not-for-profit organizations, but also through supporting social causes. For our clients with mandates in the not-for-profit sector, we can support with strategic planning, counsel and project implementation that helps advance their mandates from advocacy to fundraising and more.
Companies that offer professional services face a very particular set of challenges. What they sell often feels intangible. The practitioners are the salespeople, the service delivery people and the product. Brand awareness and credibility are everything. Trust us, we know. Whether it is to attract and retain the best talent, to drive demand for services or to build profile for key members of the team, we can develop a communications program that includes elements of marketing, content generation, executive visibility and thought leadership, employee communications and media relations.
No sector generates interest from government, media, businesses and consumers like real estate. Residential real estate purchases represent the largest financial transactions families are likely to make; commercial real estate provides the physical footprint large and small Canadian businesses need; and financial services make it all work. We can help raise the profile of your business, generate demand for your products and services and make sure your views are heard in the public discussions on the issues that matter.
North Americans love to shop and the choices for consumers are endless. Whether it is one of the growing millions of online purchases or the evolving experience of a bricks and mortar store, the team at K&P has years of experience decoding the shopper experience for a variety of retail clients. We have you covered – like that new sweater you have been wanting. Our marketing team can build excitement for your brand or product and our corporate team ensures your business communicates leadership, confidence and fiscal strength.
Canada has fast become a hotbed for innovation and a global leader in technology. With decades of experience working with early stage start-ups, right up to major international players, across the business-to-business, business-to-consumer and consumer-to-consumer technology spectrum, the team at K&P is well-positioned to maximize opportunities for companies looking to make an impact in this crowded and exciting sector. Whether you are looking to drive downloads for your app, business coverage for your leadership in the cloud, or a broader online presence for a new-way service that will digitize and disrupt an outdated industry, we can help build the awareness you need to reach your critical stakeholders.
As our world gets smaller, the desire to see it grows. With more and more people hopping on planes, trains and into automobiles, travel and tourism are huge economic generators for destinations and attractions around the world. Our team has experience working on global mandates for countries big and small as well as provinces, cities and regions. With so many choices for the travelling dollar, we are skilled at creating engaging campaigns that differentiate, spark wanderlust and inspire confidence. We also have deep experience working with hotels and hospitality companies and can ensure your brand stands out and stays protected.