Our Solutions

Consumers have choice like never before. This gives them a voice and serious power. Unlocking the triggers that create consumer confidence and intent to purchase is a complicated business. From research to reputation, the team at K&P has the tools and talent to ensure your product or service stands out to the people who matter most to your business success.

Storytelling is not new, but it has never been more important to communicators. Every brand has a story – and multiple audiences to tell it to – in an increasingly competitive and cluttered landscape. At Kaiser & Partners, we have a team of talented writers, experienced in all forms of communication for all types of business. We create compelling copy that captures the attention of industry, employees, consumers and media audiences. In this new social, 24/7 world, the ability to craft content that is meaningful for your audience is an essential skill. Our research-led approach, combined with visually-appealing design, helps ensure our clients’ stories and voices rise about the rest.

K&P works with corporations of all sizes to develop and deliver integrated communications programs to help clients advance their business. We work closely with clients to reach their internal and external audiences including customers, employees, regulators, communities and of course, media – all of which have different motivations. Whether companies need to raise awareness among potential customers to drive sales, engage and motivate their internal teams, or mitigate risks and protect their reputations, the highly skilled public relations practitioners at K&P can help. We also partner with our clients to bring companies’ cultures, thought leadership and values to life. Additionally, if the company needs to manage difficult issues or navigate a crisis, we can provide the guidance and support it needs, anywhere, any time.

A strong social and digital media presence expands reach and provides in-depth metrics and insights. As the media landscape evolves and audiences choose more on-demand news and entertainment, social and digital media are core to any communications program.

But keeping pace with the many digital tools and opportunities, and their ever-changing algorithms, is full-time work. If you hope to reach the growing number of digital-only information seekers, it’s an increasingly important job that needs to be done well.

Our team creates compelling content, develops strategic social plans and reinforces the guidelines that keep content fresh, relevant, measurable and “on brand”.

Finance and investment has its own language and our consultants have the rare ability to translate numbers, data and economic trends into compelling storylines. We help clients develop and execute investor relations programs that articulate a clear growth-oriented value proposition for investors. In transactional and restructuring situations such as mergers and acquisitions (M&A), divestitures, initial public offerings (IPOs), proxy contests, shareholder activism, or CCAA, we have deep and varied experience in ensuring communications activities and messages are tailored for each stakeholder group.

Articulating corporate strategy for a publicly listed company’s value proposition to investors can be difficult, especially with the heightened scrutiny and legal repercussions executives, boards and investor relations officers must face. Our integrated and thoughtful approach to investor communications ensures all stakeholders understand the investment highlights, strategy and management outlook of the organization. Services include analyst relations and analyst day presentations, investor targeting and outreach, investor relations perception audits, media and presentation training, filings and notifications (SEDAR and IIROC) and material development (writing and reviewing management, discussion and analysis documents; annual general meeting presentations and scripts).

Issues and crises put unrelenting stress on organizations and on external-facing executives in particular. When a crisis hits, we are there, acting as an extension of the client team to help develop a quick, accurate and persuasive response. We know the best communications channels to use and will help clients successfully communicate with their complex multi-stakeholder audience. Our expertise in public relations gives spokespeople the tools they need to act calmly and confidently under the relentless glare of the news media, regulators, shareholders and the general public.

People are most influenced by those they trust and admire, both online and in real life. Influencer Relations and Influencer Marketing tap into this natural affinity, to build credibility and profile to develop a brand’s network of advocates. K&P has established relationships with key influencers in our core sectors, both nationally and locally, to provide our clients with partnerships that create awareness and drive action.

We have the tools and expertise to bring your campaign to life by engaging the trusted influencers who matter most to your brand and its stakeholders.

When you take care of your people, they will take care of your brand. At K&P, we craft informative, reassuring and meaningful messaging to motivate, celebrate and protect your business’s most important asset.

In a media landscape fueled by deadline-driven, 24-7 news cycles, social media sound bites and citizen journalism, the ability to deliver clear and impactful messaging is critical to the success of an organization. Effective spokespeople can get their message across in any medium, but it doesn’t happen by chance. Preparation and practice are key to building reputation and profile.

At K&P we have a deep understanding of how journalists form stories and navigate the rules of engagement. We also know that every presentation needs to communicate the right message to the right audience, whether they are shareholders, employees, partners or the public.

Our bespoke media and presentation training sessions combine theory with realistic, custom interview or presentation simulations to ensure confident, clear and compelling message delivery for anyone from a novice to even the most seasoned spokesperson.

Our sessions can be conducted in English and/or French. 

Stakeholder communications is an exercise in nuance. We know how to craft messaging that combines education, influence, third-party support and feedback mechanisms to connect with the right audiences in the right tone and through the right channels, all at the right time.

The way we communicate now matters as much as what we communicate. As our intended audiences increasingly rely on bite-sized content on social media and more dynamic delivery methods for information, words – no matter how inspired they are – may not always tell the whole story.

Clean design and a deeper understanding of the right content to deliver a message can measurably impact audience reach and understanding. Our visual communications team members are experts at using the information our clients have and maximizing it’s potential across platforms in the correct style and format to suit each from a static Instagram post to putting executives on camera (and everything in between).

Pairing this design expertise with mandates for our corporate communications clients, we can help ensuring the next conference, investor call or internal town hall is supported with striking visuals or video to land the message with clarity and excitement.

From Fortune 100 companies to smaller, independent brands, the team at K&P has created successful campaigns and promotions that achieved measurable results for our food and beverage clients. As a result, we understand the unique challenges of the industry and can work collaboratively on multi-discipline client teams to ensure success for every product launch, experience activation, event or program.

North Americans are generally healthier than they have ever been, but that doesn’t stop us from striving to eat better, exercise smarter and take care of ourselves and our families. We expect the businesses who help us take better care, are doing the right things to ensure the quality and safety of their products. At K&P, we have experience working with food and drug manufacturers and natural products companies to help communicate business excellence and drive consumer trust.

Nothing says “Canada” like natural resources. Our expertise and experience, our adventuresome spirit and respect for the environment are the envy of the world. But exploration and production don’t happen in a vacuum. Advancing your business while balancing the needs of employees, investors, regulators, environmentalists and those living in the communities in which you operate requires a deft touch. We can help get your story out and engage those stakeholders that matter most.

Not-for-profit initiatives play an important role in the integrity and development of our society. As a firm, we are dedicated to giving back to the communities in which we live, not only through our work with not-for-profit organizations, but also through supporting social causes. For our clients with mandates in the not-for-profit sector, we can support with strategic planning, counsel and project implementation that helps advance their mandates from advocacy to fundraising and more.

Companies that offer professional services face a very particular set of challenges. What they sell often feels intangible. The practitioners are the salespeople, the service delivery people and the product. Brand awareness and credibility are everything. Trust us, we know. Whether it is to attract and retain the best talent, to drive demand for services or to build profile for key members of the team, we can develop a communications program that includes elements of marketing, content generation, executive visibility and thought leadership, employee communications and media relations.

No sector generates interest from government, media, businesses and consumers like real estate. Residential real estate purchases represent the largest financial transactions families are likely to make; commercial real estate provides the physical footprint large and small Canadian businesses need; and financial services make it all work. We can help raise the profile of your business, generate demand for your products and services and make sure your views are heard in the public discussions on the issues that matter.

North Americans love to shop and the choices for consumers are endless. Whether it is one of the growing millions of online purchases or the evolving experience of a bricks and mortar store, the team at K&P has years of experience decoding the shopper experience for a variety of retail clients. We have you covered – like that new sweater you have been wanting. Our marketing team can build excitement for your brand or product and our corporate team ensures your business communicates leadership, confidence and fiscal strength.

Canada has fast become a hotbed for innovation and a global leader in technology. With decades of experience working with early stage start-ups, right up to major international players, across the business-to-business, business-to-consumer and consumer-to-consumer technology spectrum, the team at K&P is well-positioned to maximize opportunities for companies looking to make an impact in this crowded and exciting sector.  Whether you are looking to drive downloads for your app, business coverage for your leadership in the cloud, or a broader online presence for a new-way service that will digitize and disrupt an outdated industry, we can help build the awareness you need to reach your critical stakeholders.

As our world gets smaller, the desire to see it grows. With more and more people hopping on planes, trains and into automobiles, travel and tourism are huge economic generators for destinations and attractions around the world. Our team has experience working on global mandates for countries big and small as well as provinces, cities and regions. With so many choices for the travelling dollar, we are skilled at creating engaging campaigns that differentiate, spark wanderlust and inspire confidence. We also have deep experience working with hotels and hospitality companies and can ensure your brand stands out and stays protected.