K&P and the Canadian Marketing Association (CMA) has renewed their strategic communications support contract for a fourth consecutive year. We wanted to take a moment to celebrate the occasion and highlight this partnership to support and advance the Canadian marketing industry.
K&P has consistently provided both communications services and strategic public relations counsel to support the CMA as the trusted voice of the marketing profession in Canada. The CMA continues to grow its leadership in the power of marketing across the country. Demonstrating its ability to transform businesses through education and sharing key learnings, the CMA furthers its capabilities to help marketing professionals develop their skills and careers.
The CMA is also out in front with important insights, research and best practices in topical issues such as diversity, equity and inclusion.
“As the CMA’s PR Agency of Record, we have had the great fortune to support CMA’s incredible thought leadership growth,” said Diana Conconi, senior vice president and partner at K&P. “Their focus on the issues that impact Canadian marketers has shaped conversations about a constantly evolving marketing industry and the valuable contributions marketers make to corporate Canada. Beyond the external work we do for CMA, our teams also benefit from CMA’s many valuable educational offerings—including ensuring members of our team complete their CM designations. The CMA has become a core part of our agency’s DNA.”
K&P is proud to support the CMA’s ongoing research, outreach and initiatives including the terrific 2021 CMA Awards that took place on Nov. 18, 2021. The annual ceremony brought together some of the world’s most brilliant minds with one of the country’s largest, most prestigious marketing events focused on Marketing Excellence.