Looking to the Next Decade, Agency Focuses on Relationships and the Value of Communications
November 2, 2020, TORONTO – Heading into its tenth year in business, Kaiser Lachance Communications, Inc is changing its name to Kaiser & Partners, Inc. (K&P). The new name comes with a refreshed branding that retains the equity built over nine years of providing successful corporate communications programs for some of Canada’s best-known brands.
The change also reflects the essence of the business and highlights the growing agency’s focus on building trusted relationships.
“We have always been proudest of the relationships we build with our clients, the media, suppliers and associates and there is no higher compliment than when they refer to us as their partner,” said Janine Allen, president. “Not surprisingly, the need for true partners has been critical during these past few months.”
The onslaught of the global pandemic has exacerbated the mounting challenges affecting the communications industry. With the closure of local media channels, fewer reporters with fuller responsibilities, concerns around credibility and influence and changing consumer media consumption behaviour, communications professionals are tasked with providing ever-expanded services and business-defining strategic counsel.
These challenges are redefining the importance of the role of public relations and communications. “At a time when credibility is being questioned in many media outlets and corporate messaging, communications professionals have become increasingly valuable in helping to navigate these uncharted waters,” added Allen.
The importance of credible sources of news and information is highlighted in a recent survey conducted by Angus Reid for K&P*. Despite 27 per cent of respondents indicating their social media consumption has increased since the pandemic began, it is still not viewed as the most credible source of news. The majority of Canadians cite established new media to be most credible (60 per cent) – even more than public health agencies (57 per cent). For additional insights, check out our survey results here.
“As we wrap up this first decade in business and look to the next, we will continue to use data to inform and measure our strategies to ensure our counsel, pitches and services successfully keep pace with the relentless evolution of how trusted content is created, distributed and consumed,” concluded Allen. “This is our commitment to providing long-term value to our clients and partners.”
*This online survey of 1500 Canadians was completed between October 21 and 23, 2020, using Angus Reid’s online panel. The margin of error for this study was +/- 2.53%.