Royal LePage

Leadership in the Canadian Housing Market

Intro: 

Royal LePage is a Canadian real estate franchisor and brokerage owner-operator with more than 600 locations and over 17,000 Realtors® nationwide. Founded in 1913, Royal LePage has established itself as a trusted leader in the Canadian housing market.

The brief: 

With the prominence of Royal LePage’s brand, the task of continuing to grow and maintain awareness of the company can be challenging — but important — to protect its status as the preeminent voice of real estate in Canada.

The outcome: 

K&P helped reinforce Royal LePage’s position not only as a trusted advisor to those engaged in buying and selling, but also as a leading authority for everyone interacting in the Canadian housing market. Through ongoing media relation strategy, K&P leveraged the CEO and brokers/agents throughout the national network as go-to experts for media commentary on the market and maximized existing thought leadership assets such as the quarterly House Price Survey.