Sherritt International Corporation
Sherritt International Corporation (“Sherritt”) is a world leader in the mining and refining of nickel from lateritic ores with operations in Canada, Cuba and Madagascar, and is the largest independent energy producer in Cuba.
On Christmas Eve 2013, Sherritt International Corporation (TSX: S) announced its agreement to sell its Canadian coal business for $946 million, with its royalty portfolio to a group led by Altius Minerals Corp. (TSX: ALS) and the operating coal assets to Westmoreland Coal Company (NASDAQ: WLB). Kaiser & Partners was engaged to support communications around this tripartite deal.
Working closely with the management and communications teams at Sherritt, Altius Minerals and Westmoreland Coal, K&P coordinated all announcement-related communications, creating a detailed logistics plan that ensured employees were informed in a respectful and timely manner, and all regulatory and disclosure obligations were met. The agency also delivered a robust media relations program, securing broadcast, online and print coverage – a challenge, given the holiday. On the day of the announcement, all three companies experienced double-digit increases in their respective share prices. K&P continues to work with Sherritt International Corporation on select corporate communications, media and investor relations mandates.