TELUS Health (formerly LifeWorks)

Thought Leadership in Human Resources


TELUS Health (formerly LifeWorks) is a world leader in providing digital and in-person solutions that support total wellbeing of individuals. The company is focused on providing world-class solutions to its clients to support the mental, physical, social and financial wellbeing of their people, with services spanning employee and family assistance, health and wellness, recognition, pensions and benefits administration, retirement consulting, actuarial and investment services.

The brief: 

To continue strengthening its position as an expert in total wellbeing, mental health and digital wellbeing services, TELUS Health launches multiple reports each year that explore trends affecting the workplace and employees across the world. Its most well-known campaigns include Employers Connect, an annual survey and a series of cross-country events launched in 2015 that focus on trends in workplace wellbeing, and its Salary Projection Survey (formerly known as Trends in Human Resources), which provides data and insights on projected salary increases for the following year. Most recently, TELUS Health (formerly LifeWorks) launched its monthly Mental Health Index, in April 2020, measuring the mental health of individuals in Canada, the United States, the United Kingdom and Australia, as compared to benchmark data collected in 2017, 2018 and 2019.

Insights from each campaign are published in comprehensive press releases distributed to media across the country, with the goal of generating discussion and media interest around the company’s work in the space and expertise in workplace trends and mental health.

The outcome: 

Since first launching, the three surveys have received significant media attention across the country, which continues to grow each year. In 2020, Employers Connect  generated 282 earned mentions across print, online, radio and television outlets in top-tier mainstream and trade media. The most recent Salary Projection Survey, launched in September 2021, generated significant media interest, securing 384 earned media mentions across the country.

The Mental Health IndexTM has generated significant interest since its initial launch in April 2020. Between April 2020 and December 2022, the Mental Health Index garnered 5,709 media placements in online, print and broadcast (TV/radio/podcast) outlets across Canada in both top-tier and trade target outlets. This resulted in more than 299M media impressions and included 289 spokesperson interviews with eight spokespeople (English and French), exceeding the original target by 637%.