2025 (PR)edictions

2025 (PR)edictions

It’s been a rollercoaster of a year, shaped by multiple rate cuts, tax exemptions, Bill C-18, which shook all media outlets, impending strikes, actual strikes and political drama, but it’s finally drawing to a close.  As we look towards 2025, our regional and practice...
How to Nail Influencer Marketing

How to Nail Influencer Marketing

By Saskia Rahim  From celebrity brand deals to seeing #Ad all over your Instagram feed, having a public figure endorse your brand is nothing new. But over the last few years, it’s evolved to grow alongside the increasing presence of niche groups. Now, it’s no longer...