How to Nail Influencer Marketing

How to Nail Influencer Marketing

By Saskia Rahim  From celebrity brand deals to seeing #Ad all over your Instagram feed, having a public figure endorse your brand is nothing new. But over the last few years, it’s evolved to grow alongside the increasing presence of niche groups. Now, it’s no longer...
Why Diversity in Communications is Important

Why Diversity in Communications is Important

By Samuel Harsha Rabindran If you’ve recently been on the TTC or walked around Toronto, you may have noticed posters displaying a hand holding bubble tea. The posters read in bold letters, “Downing a bubble tea, but won’t shut down the hate? Let’s end Anti-East Asian...
Make a mark – Five Design Principles For Effective Visual Communication

Social Video Best Practices

By Yas Khavarian Welcome to the “Best Practice Guide for Social Videos.” In today’s dynamic digital landscape, crafting compelling social videos is more than just a creative endeavour – it’s a strategic marketing tool that can take your brand...