Newsroom

Astrology and PR – what does your sign bring to the field?  

Astrology and PR – what does your sign bring to the field?  

Lauren Bech-Hansen A blog about the Zodiac may seem a strangely controversial topic, given that most people tend to fall into one of two camps: those who believe and those who don’t. Not be confused with astronomy, the field of scientific study which seeks to explain...

Springing into agency-life – welcome our newest intern, Lauren! 

Springing into agency-life – welcome our newest intern, Lauren! 

With Spring in the air, we are excited to welcome Lauren Webb to our intern program! Lauren joins us from the Niagara College public relations post-graduate program and is eager to blossom at Kaiser & Partners. We are thrilled to watch her grow with our agency!...

Communicating through a crisis: how to reach internal audiences

Communicating through a crisis: how to reach internal audiences

 Jen Farr  If you’ve been following our series from last month’s P World Crisis Communications Bootcamp (Part 1 and Part 2), you already know that having a strategy is an important first step in any crisis situation.  Another crucial piece is identifying and...

Crisis communications: preparing for recovery

Crisis communications: preparing for recovery

Ema Asler In part two of our three-part crisis communications series, inspired by last month's P World's Crisis Communication Bootcamp, we focus on the important elements to consider when implementing an actionable crisis communications plan. (If you haven't already...

Crisis communications: cracking cancel culture

Crisis communications: cracking cancel culture

Emily Ellis Last month, members of our team attended P World’s Crisis Communication Bootcamp, alongside other communications professionals from multiple industries. While crisis communications is an area, we, as an agency, know well – as lifelong learners, we value...

Another year, another pandemic anniversary

Another year, another pandemic anniversary

Diana Conconi  Best Health recently posted an article from Dr. Seema Marwaha entitled, “This Pandemic Anniversary Is Nothing Like Last Year.”   The executive summary is that, despite declining numbers of cases and milder variants, “There is no going back to the way...

Public relations essentials for small businesses

Public relations essentials for small businesses

Janine Allen Chances are, you’ve read about big companies that have done a good (or bad!) job with their public relations. Given all the news, it is tempting to think that only big companies need PR, but all businesses need public relations because all businesses have...

Pandemic buzzwords we all loved to hate

Pandemic buzzwords we all loved to hate

Maxine Bullock As communicators, we are meticulous about the language we use. We are taught to avoid cliché, euphemism, exaggeration, slang and buzzwords in an effort to maximize clarity and readability for our audiences. Writers are particularly tempted to engage in...

The art of giving feedback

The art of giving feedback

Diana Conconi At some point in our lives, each of us will need to give someone feedback. And while feedback is usually either positive or “constructive”, experts say the way we deliver it matters the most. Our team recently had an opportunity to participate in a...