Newsroom
5 Tips to Stand Out in the Holiday News Cycle
The holiday season can be a busy time for journalists who have multiple deadlines to meet ahead of the new year. While the news cycle may slow, the need for new stories continues – making it a great time to pitch. Here are five tips to help you navigate media relations and stand out during the holiday season!
Happy New (Fiscal) Year!
By Janine Allen The end of our financial year is always a very busy time for our PR firm. Amidst the business requirements involved with closing the year, it’s also when we reflect on, and celebrate the year’s successes and set organizational and individual goals for...
CSR Initiatives: K&P’s Days of Giving
By Emma McNally, Janessa Bishop and Gaëlle Khairallah CSR has always been a part of K&P’s culture, and over the years we have proudly supported community organizations that align with our company values. Since 2021, our CSR efforts have been focused on a cause...
Young Canadians are Increasingly Trusting News Broadly Shared on Social Media
Young Canadians are Increasingly Trusting News Broadly Shared on Social Media In the wake of Bill C-18, Kaiser & Partners’ 2023 data reveals both consumption and trust in news sources varies among generations TORONTO – November 15, 2023 – In its third annual...
Call for winter interns!
Looking to kickstart your career in public relations? Internships provide a unique chance to work with our growing firm in a variety of ways. The position could include – but is not limited to – media relations, media monitoring and reporting, project support and...
The Importance of Authenticity Over Performative Activism
By Gabrielle Poirier and Jen Farr In today's era of heightened consumer awareness, the relationship between consumers and organizations has undergone a significant transformation. The evolution of social media and increased access to information have empowered...
For Crisis Communications Teams, Any Eve Could be Fright Night
By Janine Allen Halloween is a time of ghostly encounters and eerie tales. But what's even scarier than those ghost stories? A crisis situation that catches you off guard without a plan for effective communication. Whether you're a business leader or a public...
What Caught Our Eye? ‘McDonald’s Presents the As Featured In Meal’
By Duane Turner & Yas Khavarian We don’t mean to interrupt your regularly scheduled programming, but if you’ve come looking for a PR-focused piece we don’t have one of those to share. But don’t go anywhere! There truly appears to be an endless supply of creative...
It’s Back-to-School Season in Montreal with Exciting New Projects Ahead!
By Chloé Lebouc Within the agency, there are two types of people: the ‘sweater weather’ aficionados, and those like me, who are in ‘fall denial’ and wish summer would never end. But one thing that has me very enthusiastic to get into the fall season despite the colder...
Social Video Best Practices
By Yas Khavarian Welcome to the "Best Practice Guide for Social Videos." In today's dynamic digital landscape, crafting compelling social videos is more than just a creative endeavour – it's a strategic marketing tool that can take your brand to new heights. Whether...
Beyond the Dollhouse: PR Lessons from the Barbie Movie
By Angel Carolino Confession: I grew up playing with robots. The kind that had TV screens for bellies and ate up four D-sized batteries in one weekend. The kind that banished me from all tea parties with my female cousins, but the kind that my male cousins thought was...
No Summer Slowdown at K&P
By Janine Allen As the warmth of spring melted away the remnants of winter, our third quarter was a whirlwind of agency activity. From sector wins to team celebrations to a big office move, summer hasn’t slowed us down. But not to worry, everyone is still getting...